Digital Marketing Associate

Job Description

Job Description

Job Overview 

Be Strong International is seeking a highly capable Digital Marketing Associate who can own and execute the organization’s digital marketing systems, campaigns, and engagement strategy. This role is responsible for driving measurable growth in audience engagement, lead generation, and program participation through effective use of CRM platforms, marketing automation, SEO support, and digital campaigns. The ideal candidate understands how to translate strategy into execution while using data, systems, and AI tools to improve performance over time. 

This is a hands-on role for someone who is both technical and strategic, with strong experience in CRM management, automated workflows, digital campaigns, and web analytics. This position works closely with Marketing, Communications, Programs, and Development to ensure all digital engagement efforts are aligned and effective. This role does not lead brand strategy or media relations, but plays a critical role in executing and optimizing how audiences experience and engage with Be Strong digitally. 

Manager to list the top 5 critical duties for this role (these will be used to qualify/measure a new hire during their probationary performance review). 

1. CRM Strategy and Lifecycle Management: Own and optimize CRM platforms including HubSpot and GoHighLevel to support the full audience journey from awareness to engagement to retention. Build segmentation strategies, manage pipelines, and ensure systems support marketing, programs, events, and development goals. 

2. Marketing Automation and Funnel Optimization: Design and manage automated workflows, email sequences, and engagement funnels that drive conversions and participation. Continuously test and improve performance through structured testing and data insights. 

3. Digital Campaign Execution and Lead Generation:
Execute digital campaigns that generate qualified leads for programs, events, and initiatives. Manage landing pages, registration systems, and follow-up processes to ensure a seamless user experience and strong conversion rates. 

4. SEO, Web Analytics and Performance Reporting: Support SEO efforts and monitor website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM dashboards. Track traffic, user behavior, conversions, and engagement trends, and provide actionable insights to improve results. 

5. Social Media Engagement & Digital Engagement Support: Execute day to day social media and digital engagement activities, including publishing content, monitoring engagement, and reporting on performance aligned with approved messaging and campaigns. 

Additional Responsibilities and Duties: 

CRM and Marketing Systems: 

• Serve as the system owner for the CRM platforms including GoHighLevel. 

• Configure and maintain pipelines, workflows, forms, automations, payment processing, integrations and user permissions. 

• Maintain clean and accurate data through audits, deduplication, and system governance. 

• Support internal teams with CRM usage, dashboard and analytics reporting, engagement workflows and back-end support. 

• Ensure audience journeys are properly tracked and optimized across systems. 

Email Marketing and Automation 

• Build and deploy email campaigns, newsletters, announcements, and automated sequences. 

• Maintain campaign calendars and ensure timely execution of workflows. 

• Track and report email performance metrics. 

• Manage segmentation, testing, and performance optimization. 

Landing Pages and User Experience 

• Build and optimize landing pages, forms, and registration flows connected to CRM systems. 

• Improve user experience to increase conversions and engagement across campaigns. 

SEO and Website Optimization 

• Support SEO improvements by optimizing website content, landing pages, metadata, keywords, and user experience. 

• Monitor search performance and identify opportunities to increase visibility and traffic. 

• Coordinate updates to improve organic reach and digital presence. 

Analytics and Performance Optimization 

• Establish key performance metrics and monitor performance across CRM, email, website, SEO, and social platforms.  

• Use tools such as Google Analytics, Google Search Console, and CRM reporting dashboards to track key metrics. 

• Periodically review and suggest digital marketing strategies to best increase sales and engagement. 

• Build reports and dashboards that provide insights on engagement, conversions, and campaign effectiveness. 

• Leverage AI tools to streamline reporting, generate insights, and support optimization. 

Social Media Execution 

• Schedule and publish content across designated platforms. 

• Monitor engagement and respond to comments and messages as appropriate. 

• Provide performance insights and support campaign amplification. 

Required Qualifications:  

• Bachelor's degree in communications, marketing, or related fields. 

• 3 to 5 years of experience in digital marketing, CRM management, or marketing automation. 

• Strong writing skills and strong understanding of email marketing, lead generation, SEO fundamentals, and customer journey mapping. 

• Experience building automated workflows and marketing funnels. 

• Proficiency with Google Analytics and familiarity with Google Search Console. 

• Ability to analyze data and translate insights into action. 

• Video creation/editing skills preferred. 

• Strong organizational, critical thinking, and communication skills. 

• Ability to work independently and collaboratively. 

Preferred Experience and Skills:  

• Experience using AI tools to improve marketing efficiency, content development or analytics. 

• Experience with SEO tools and campaign tracking platforms. 

• Graphic design experience (Canva or Adobe Creative Suite). 

• Experience supporting non-profit, education, or community based initiatives. 

• Bilingual (Spanish or Creole) is a plus. 

Essential Duties and Responsibilities: May have to travel to multiple locations, may have to attend after-hour scheduled work events and is available to work on occasional evenings or weekends.

 

Competencies 

Excellent oral and written communication skills, and strong editing skills. Experience in public relations, community relations, and/or public speaking. Experience in social media management and content creation. Graphic design working knowledge is preferred. 

Characteristics Strongly Desired 

• Creativity/Innovation: Develop new and unique ways to improve the image and functional capacity of the organization and to create new opportunities. 

• Behave Ethically: Understand ethical behavior and business practices and ensure own behavior and the behavior of others are consistent with these standards and align with the values of the organization. 

• Build Relationships:
  Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization. 

• Communicate Effectively: Speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques. 

• Focus on Client Needs:
  Anticipate, understand, and respond to the needs of schools, community organizations and individual clients to meet or exceed their expectations within the organizational parameters. 

• Foster Teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness. 

• Lead: Positively influence others to achieve results that support the sustainability of the organization. 

• Make Decisions: Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization. 

• Organized: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities. 

• Plan:
  Determine strategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results. 

Physical Demands: 

This position is regularly required to sit, stand, walk, speak, and hear. The position requires extensive computer use so the employee must have sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen. The employee must occasionally lift and/or move up to 30 pounds. Reasonable accommodation may be made to enable otherwise qualified individuals with disabilities to perform the essential functions. 

Limitations and Disclaimer: 
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.  Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis. 

We are an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. Hiring is contingent to references and Level II background screening and Sex Offender background check successfully passed