Web Content and Communications Manager

Web Content And Communications ManagerThe Washington State Board for Community and Technical Colleges (SBCTC) is a state agency governed by a nine-member, governor-appointed board. With oversight from our board, SBCTC administers the Community and Technical College Act. We work closely with community and technical colleges and other partners to support student success, expand learning opportunities, and strengthen Washington's communities, industries, and workforce.The Web Content and Communications Manager position reports to the SBCTC Communications Director. The position oversees web content management, including quality assurance, analytics, and web accessibility. It also supports strategic communications, content development, and outreach efforts that advance the priorities of the agency and college system. The incumbent plays an essential role in how our audiences experience and engage with SBCTC.This position is an administrative exempt position headquartered in Olympia, Washington; however, some hybrid work can be negotiated.DutiesWebsite strategy, content, and accessibilityGuide the structure, voice, and priorities of the website to ensure content is clear and user-centeredPrioritize content based on agency goals, user needs, and available data and analyticsWeb content redesignPlan and coordinate website content redesign efforts, including navigation, templates, and content structure, to improve usability and accessAssess site performance, usability, and content gaps to inform redesign prioritiesPartner with IT on templates, navigation, and information architectureFacilitate input from staff, partners, and othersWeb content quality and governanceWrite, edit, and review content for clarity, accuracy, and alignmentEstablish and maintain content standards, the Website Style Guide, and workflowsEnsure consistent use of metadata, taxonomy, and search engine optimization (SEO) best practicesAudit and refresh content regularly to keep it current and usefulPromote and apply plain language principlesWeb maintenance and continuous improvementOversee day-to-day website and content management system (CMS) operations and issue resolution (e.g., broken links, accessibility errors)Collaborate with IT on system functionality, performance, and website improvementsManage website tools (e.g., Trumba)Web resources and supportServe as the primary resource for staff creating web content, building capacity in plain language and accessibilityTrain and support a distributed network of web editorsDevelop guidance, tools, and ¿how-to¿ resourcesProvide hands-on support and problem-solvingBuild strong working relationships with program staff and leadershipWebsite accessibilityPartner with agency accessibility experts to implement SBCTC¿s accessibility plan across web contentEnsure web content meets accessibility standards (e.g., website content accessibility guidelines (WCAG) 2.2 AA) and agency policy requirements through review, guidance, and support of workflowsSupport shared accountability by helping staff understand their role in creating accessible contentData and analytics (Siteimprove)Analyze webpages, documents, and other content assets to assess engagement and effectivenessUse data to guide decisions, monitor performance, and continuously improve reach, engagement, and understandingShare insights and recommendations with leadership and staffCommunicationsAlongside the Communications Director, provide communications strategy consultation and guidance to leadership, teams, and collegesPlan, develop, and implement strategic communications plansWrite and edit press/news releases and announcements, articles, special interest pieces, presentations, publications, newsletters, talking points, and moreSupport and maintain consistency with SBCTC Style Guide and brand standards, templates, voice, and messagingOther duties as assignedSupport policy and legislative communications as requestedCarry out additional duties as needed or requestedQualificationsBachelor's degree in communications, marketing, digital media, journalism, or related field and five years of related experience OR equivalent combination of education and experienceExceptional interpersonal, verbal, editing, and writing skillsExperience editing work of others, with a knowledge of Plain TalkExcellent organizational skills and attention to detailSelf-motivated and able to work in a deadline-driven environment while keeping a sense of perspective and humorStrong experience in web site management and the use of content management systemsStrong understanding of how to structure web pages for accessibilityExperience with the strategic use of metadataFamiliarity with content management systems and analytics tools (e.g., Google Analytics, Siteimprove)Ability to remain patient and helpful with others who are on a learning curveSupplemental InformationInstead of a traditional cover letter, please share a brief proposal for the following scenario:You are the new Web Content and Communications Manager for SBCTC and are responsible for leading the content redesign of the SBCTC website. In 1-2 pages, describe the five (5) priorities you would tackle first and explain why.There is no single right answer. We are interested in understanding your thought process and approach to content strategy, user experience, plain language, accessibility, partner engagement, and collaboration. Please do not create mockups or visual designs. A high-level proposal is all that's needed.HOW TO APPLYInterested candidates may apply by submitting the following items:Online ApplicationCover Letter See the above section titled "Supplemental Information" for the writing assignment.Detailed résumé of all educational and professional experience that demonstrates how you meet the qualifications.Attach list of at least three professional references (including current supervisor) with contact information. References are typically contacted after interviews.Contact Pamela J. Kelly Human Resource Consultant View email address on click.appcast.io 360-704-4301Submitted applications are the property of SBCTC and will not be returned.Prior to new hire, the finalist for this position will be subject to a criminal background check as a condition of employment. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. Candidates who are offered a job with SBCTC must possess work authorization that does not require sponsorship by the employer for a visa now or in the future. SBCTC complies with the employment eligibility verification requirements of the federal government eligibility verification form I-9. The selected candidate must be able to provide proof of identify and eligibility to work in the United States consistent with the requirements for that form.Apply at than Just a Paycheck! Employee benefits are not just about the kind of services you get, they are also about how much you may have to pay out of pocket. Washington State offers one of the most competitive benefits packages in the nation. We understand that your life revolves around more than just your career. Like everyone, your first priority is ensuring that you and your family will maintain health and financial security. That's why choice is a key component of our benefits package. We have a selection of health and retirement plans, paid leave, staff training and other compensation benefits that you can mix and match to meet your current and future needs. Read about our benefits: The following information describes typical benefits available for full-time employees who are expected to work more than six months. Actual benefits may vary by appointment type or be prorated for other than full-time work (e.g. part-time); view the job posting for benefits details for job types other than full-time. Note: If