Director of Admissions and Marketing

Job Description

Job Description

Hospital Liaison

Warren Nursing & Rehab | Warren, Ohio

Position Summary

The Hospital Liaison is responsible for developing and maintaining strong relationships with hospitals, physicians, case managers, social workers, acute rehabilitation hospitals, LTACHs, hospice organizations, and other referral partners to increase admissions and occupancy at Warren Nursing & Rehab.

This role serves as the face of Warren Nursing & Rehab in the community and is accountable for generating new referral opportunities, increasing referral conversion, and supporting the facility's specialty programs, including ventilator care and complex medical services.

Essential ResponsibilitiesBusiness Development

• Build and maintain relationships with hospital case managers, discharge planners, physicians, social workers, LTACHs, inpatient rehabilitation hospitals, and specialty referral sources.

• Conduct daily in-person hospital rounds and referral source visits.

• Develop new referral relationships throughout the Mahoning Valley and surrounding markets.

• Represent Warren Nursing & Rehab at networking events, physician offices, community events, and healthcare organizations.

• Identify opportunities to increase referrals from underserved hospitals and physician groups.

Referral Management

• Work closely with the Centralized Admissions & Intake team to facilitate timely referral review and admission decisions.

• Assist with bedside evaluations and patient/family meetings.

• Follow referrals from receipt through admission to improve conversion rates.

• Identify and remove barriers preventing admissions.

• Provide referral sources with timely communication and clinical updates.

Specialty Program Growth

Promote Warren Nursing & Rehab's specialized programs including:

• Ventilator & Tracheostomy Care

• Respiratory Therapy Services

• Pulmonary Rehabilitation

• Complex Medical Management

• Wound Care

• IV Therapy

• High-Acuity Skilled Nursing

• Short-Term Rehabilitation

Strategic Account Management

Develop targeted growth strategies for:

• Acute Care Hospitals

• LTACHs

• Acute Rehabilitation Hospitals

• Inpatient Hospice

• Home Health Agencies

• Hospice Providers

• Physician Practices

• Pulmonologists

• Cardiologists

• Infectious Disease Physicians

• Case Management Departments

Performance Expectations

• Achieve monthly admission and census goals.

• Increase referral volume from assigned hospitals and referral sources.

• Improve referral conversion percentages.

• Establish new referral accounts each quarter.

• Maintain daily activity goals for hospital visits, physician calls, and referral source contacts.

• Document all business development activities within the CRM or designated tracking system.

• Provide weekly updates on referral trends, competitive activity, and growth opportunities.

Qualifications

• Healthcare marketing, admissions, or business development experience preferred.

• Skilled Nursing Facility, LTACH, Acute Rehabilitation, Home Health, or Hospital experience strongly preferred.

• Strong understanding of post-acute care reimbursement and discharge planning.

• Excellent communication, relationship-building, and presentation skills.

• Ability to work independently while collaborating with facility leadership and Centralized Admissions.

Preferred Skills

• Existing relationships within Northeast Ohio hospitals.

• Experience marketing ventilator or high-acuity clinical programs.

• Knowledge of Medicare, Managed Care, and Medicaid.

• Strong organizational and time-management skills.

• Ability to analyze referral trends and develop strategic growth initiatives.

Why Join Warren Nursing & Rehab?

• Industry-leading ventilator and respiratory program.

• Collaborative leadership team committed to growth.

• Opportunity to directly impact patient access and facility success.

• Competitive compensation with performance-based bonus opportunities.

• Mileage reimbursement and professional development opportunities.

Success in this role is measured by one primary objective: increasing admissions and growing census through proactive relationship development, exceptional customer service, and consistent execution.

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