Content Strategist
SGS Consulting
Job Responsibilities: Develop and execute content strategy to ensure relevant, contextual, and user-focused content across digital channels. Collaborate with UX Designers, Product teams, and stakeholders to deliver clear and consistent messaging aligned with business goals and user needs. Conduct content audits and assist in building and maintaining a comprehensive content roadmap. Lead content governance initiatives and implement best practices across enterprise-level platforms. Create and manage operational workflows and procedures for content requests, production, and delivery. Participate in user research to evaluate content performance, identify improvements, and optimize messaging based on user behaviors and pain points. Produce content artifacts such as scripts, knowledge base articles, in-product content, and strategic documentation. Coach and mentor team members on content strategy, tone-of-voice, and writing best practices. Collaborate with diverse stakeholder groups to gather input, gain alignment, and ensure messaging success. Skills: Content Strategy & Development: Expertise in digital content planning, UX writing, tone-of-voice creation, taxonomy, instructional text, and error/confirmation messaging. Tools & Systems: Experience with content management systems (CMS), knowledge management systems (KMS), and agent-facing applications. User Research & UX Collaboration: Ability to translate research insights into actionable content improvements; strong collaboration with UX and product teams. SEO & Metadata: Knowledge of search engine optimization, taxonomy structuring, and discoverability best practices. AI & Machine Learning (Preferred): Experience contributing to or supporting content within technical AI/ML projects. Editing & Proofreading: Superior command of grammar, clarity, and concise communication for digital interfaces. Digital Experience: Strong understanding of the digital landscape, user experience principles, and emerging industry trends. Education/Experience: Bachelor's. #J-18808-Ljbffr
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