Director of Growth Marketing

Start Date: ASAP, Summer 2026

Role Type: Full-Time, Salaried

Background: Growth marketing and demand generation, marketing automation platforms, and K-12 education district sales cycles

Location: Remote, USA-based (up to 10% to 15% travel)

Salary: $113,000 - $125,000 per year, plus benefits  

Who We Are:

The Modern Classrooms Project is a fast-growing 501(c)(3) nonprofit organization that empowers educators to build classrooms that respond to every student’s needs. Founded by two award-winning teachers, we lead a movement of educators in implementing a differentiated, mastery-based instructional model that leverages technology to foster human connection, authentic learning, and social-emotional growth.

To date, our free online course and structured training programs have empowered almost 100,000 educators nationwide and globally. We’ve partnered with schools and districts nationwide to train and support both teachers and administrators, and researchers from Johns Hopkins University found “overwhelming positive support” for our approach. We are an ambitious, idealistic team and we are passionate about what we do.  

Job Description - Why we need you!  

As MCP moves into a new and exciting phase of our mission, we are introducing our first education technology products to the market, and building the core go-to-market capabilities necessary to make them a success. Central to that effort is the hiring of a Director of Growth Marketing to define, build, and execute our pipeline generation efforts across all our channels and activities. This senior individual contributor will be accountable for our email/marketing automation strategy and platform (Salesforce Account Engagement), including email deliverability, paid media, lead pipeline generation, campaigns, scoring, and analytics. The position will report to the Chief Marketing Officer. 

MCP operates with the same lean, outcomes-focused approach as a fast-moving startup. MCP Marketing is similarly a focused team, meaning you must have a startup mindset to succeed here. We’re creative problem solvers, both specialists and generalists who chip in wherever help is needed to get the job done, and hands on owners of our work. We are leveraging AI to fuel our productivity and scale, so competency in AI tools like Claude and a deep, self-guided curiosity for AI’s potential in marketing is essential. 

We are an entirely remote team that operates largely on US Eastern time zone hours. Expect 10%-15% travel as needed.  

 

Key Responsibilities - What you'll do:

• Pipeline Generation, Campaigns, Scoring, and Analytics: Be the primary owner of MCP’s top/mid-funnel pipeline strategy for prospective K-12 school and district partners, from first touch through to MQL/SQL handoff. You’ll be accountable for overall lead generation, capture, and nurture strategy; email marketing campaigns; lead scoring; analytics and reporting. You will also take point on email deliverability. You’ll work closely with your colleagues in Sales and RevOps to ensure we have a clear view into pipeline quality, follow up, and tactics to drive closed/won.
• Marketing Automation & MarTech Platform Management: You will own our Salesforce Account Engagement platform, including acting as the day-to-day administrator, ensuring we are leveraging the capabilities of the platform to the fullest while ensuring its smooth operation. You will also work across the marketing team to help manage our various other martech tools and platforms. 
• Paid Media Strategy: Strategy, management, optimization and reporting of MCP’s Google Ads budget and any future paid media channels and opportunities. 
• Strategic Partner Go-to-Market: Serve as the primary accountability for go-to-market efforts for MCP’s many strategic partners, from philanthropists to curriculum and technology vendors, to national and state education associations. This includes being a primary point of contact, and planning and implementing various tactics such as email campaigns and advertising opportunities. 
• Marketing Strategy: Partner with your colleagues in MCP Marketing, the executive team, and peer stakeholders across the organization to plan and execute our marketing strategy and shape the future of MCP beyond your specific role. 

You should apply if:

 

• An experienced growth marketer with practical knowledge of the essential tactics, channels, analytics/KPIs and tools common to small and mid-sized companies. Knowledge of product-led growth (PLG) and a general “growth hacking” mindset would be a significant bonus. 
• Fluent hands-on knowledge of marketing automation platforms , particularly Salesforce Account Engagement. This is a very hands-on role, and you will be in the weeds operating both as a strategist and an implementer for these platforms in support of the wider GTM team.
• A solid understanding of the K-12 district buying cycle, process, and market dynamics. K-12 is a uniquely challenging market, and having an existing strong understanding of the seasonality, funding sources, buyer groups, funding pressures/sources, and channels and tactics that are effective at reaching key stakeholders will be essential for success in this role. 
• A builder at heart who is excited about creating process, templates, and strategies from scratch, and doesn’t need a polished and established GTM toolset in place in order to get the job done
• Both a true strategist and a hands-on marketer, someone comfortable with crafting GTM strategy in one meeting and then designing and writing a nurture series in the next. You take a creative and flexible approach to getting things done to keep the organization moving forward.
• A bonus - familiarity with our specific tools and platforms, especially Salesforce, Asana, Google Workspace, Claude (Chat/Cowork, Design, Code), Apollo.io, Gong AI, RollWorks/AdRoll, etc.
• Someone with genuine curiosity for the role AI can play in helping a marketing team scale, and serious hands-on familiarity with the use of AI tools (especially Claude Chat/Cowork/Code) in a marketing context.
   

Compensation and Benefits

We aim to offer a competitive compensation package, as well as the opportunity to work in a fast-growing nonprofit that is on a mission to improve education worldwide. This includes:

 

• Salaried position: $113,000 - $125,000 gross salary per year
• Employer-sponsored health insurance through CareFirst BlueCross BlueShield
• Employer-sponsored dental and vision insurance and ancillary benefits through MetLife
• Participation in Vanguard 403(b) deferred-compensation plan with 3% employer match
• Paid Time Off, inclusive of: vacation/PTO (20 days), paid holidays, paid parental leave, sick and safe paid time off, "Me Days", and the ability to earn paid Comp time off
• Annual budget for MCP-funded Continuous Learning for the program(s) you request ( available after 6 months of continuous full-time employment) 
• FSA and Dependent Care FSA access
• 1x Salary Life Insurance company-paid coverage 
• Access to Wishbone Pet Insurance Benefit
• Ability to work remotely and to set your own hours (within reason)

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STATEMENT OF NON-DISCRIMINATION : The Modern Classrooms Project is committed to equal employment opportunity. We do not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, nationality, or ethnicity. We are strongly committed to hiring a diverse team and encourage applications from traditionally under-represented backgrounds.