Director of Sales & Marketing Island H2O

Job Description

Job Description

NDM Hospitality Services is seeking a dynamic, results-driven Director of Sales & Marketing to lead revenue growth and brand expansion for Island H2O Water Park, one of Central Florida's most innovative and technology-driven water park experiences.

This is a high-impact leadership role for a strategic thinker who thrives on driving attendance, season pass tickets, increasing per-cap spending, and building creative marketing campaigns that resonate with today's experience-driven consumer.

Compensation & Benefits

Competitive Salary: + performance-based bonuses
Comprehensive benefits: Medical, Dental, Vision, Life Insurance
401(k) with company match
Paid Time Off (PTO) + Holidays
Short-term disability coverage

About Island H2O Water Park & NDM Hospitality

Island H2O Water Park delivers a next-generation guest experience, blending thrilling attractions with immersive technology, music, and social media integration. Located in the heart of Kissimmee's tourism corridor, the park serves both local and international visitors.

NDM Hospitality is a fast-growing, family-owned company redefining hospitality through innovative experiences across resorts, attractions, and entertainment. We are building scalable, recognizable brands with a strong focus on guest experience and revenue performance.

Position Overview

The Director of Sales & Marketing is responsible for driving total park revenue, attendance, and brand awareness through integrated sales strategies and innovative marketing initiatives.

This role oversees all sales channels and marketing efforts, including group sales, partnerships, digital marketing, promotions, and local market engagement. You will lead the strategy and execution of campaigns that increase visitation, season pass sales, and in-park spending.

This position serves as the chief commercial strategist for the park, accountable for top-line revenue performance, market positioning, and long-term brand equity.

Key ResponsibilitiesSales Leadership & Revenue Growth

• Develop and execute strategies to grow group sales, corporate events, youth programs, and tour operator partnerships
• Drive season pass and ticket sales through targeted promotions and partnerships
• Build relationships with hotels, DMOs, travel agencies, and local businesses to increase visitation
• Identify and secure new revenue streams, including sponsorships and packaged experiences
• Oversee pricing strategies, promotions, and sales forecasting to maximize revenue
• Develop comprehensive revenue management and segmentation strategies across domestic and international markets
• Establish sales targets, quotas, and territory strategies aligned to attendance and revenue goals
• Lead contract negotiations, strategic partnerships, and licensing agreements with corporate clients and sponsors
• Drive B2B sales channels including conventions, associations, schools, and group tour markets
• Collaborate with operations and finance to optimize yield, capacity utilization, and per capita spend
• Continuously evaluate competitive pricing and positioning within the Central Florida attractions market

Marketing Strategy & Brand Development

• Lead the development and execution of integrated marketing campaigns (digital, social, email, influencer, and traditional media)
• Strengthen Island H2O's brand positioning as a must-visit attraction in Central Florida
• Oversee content strategy, advertising, and promotional calendars
• Analyze campaign performance and optimize based on ROI and guest insights
• Manage agency partners, media buying, and creative direction
• Own the end-to-end brand strategy, ensuring consistent messaging and guest experience across all channels
• Lead public relations strategy, media outreach, press events, and influencer partnerships
• Oversee experiential marketing, events, and on-site activations that enhance guest engagement
• Direct market research, competitive analysis, and consumer insights to identify growth opportunities
• Position the park as a premier regional destination through storytelling, partnerships, and innovation

Digital & Performance Marketing

• Drive online ticket sales and conversion optimization
• Oversee SEO/SEM, paid social, and retargeting strategies
• Utilize data analytics to improve customer acquisition and retention
• Enhance CRM and email marketing strategies for repeat visitation
• Implement full-funnel marketing strategies focused on acquisition, conversion, and retention
• Leverage marketing automation platforms, personalization, and lifecycle campaigns to increase LTV (lifetime value)
• Track and optimize CAC (Customer Acquisition Cost), ROAS, and digital conversion metrics
• Develop data-driven attribution models to measure campaign effectiveness across channels
• Oversee website UX/UI, e-commerce functionality, and mobile optimization

Leadership & Team Development

• Build and lead a high-performing sales and marketing team
• Establish clear KPIs tied to attendance, revenue, and ROI
• Manage departmental budgets and ensure efficient allocation of resources
• Foster a culture of innovation, accountability, and performance
• Provide executive leadership, mentoring, and succession planning for sales and marketing team members
• Align cross-functional teams (operations, finance, guest experience) to achieve business objectives
• Develop annual strategic plans, budgets, and long-range growth forecasts
• Drive organizational performance through data, accountability, and continuous improvement initiatives

Financial Oversight & Performance Management (Added Section)

• Own and manage multi-million-dollar marketing and sales budgets
• Deliver against key revenue KPIs including total attendance, ticket yield, per capita spend, and market share growth
• Monitor and report on sales pipeline, forecasting accuracy, and campaign ROI
• Use performance dashboards and analytics to guide strategy and decision-making
• Present performance reports and strategic recommendations to executive leadership

Key Performance Indicators (KPIs)

• Total attendance and visitation growth
• Season pass sales and renewal rates
• Per capita spending (F&B, retail, upgrades)
• Revenue growth (YoY, per channel, per segment)
• Digital conversion rates and online ticket sales
• Customer acquisition cost (CAC) and lifetime value (LTV)
• Marketing ROI and campaign performance
• Group sales volume and partnership revenue
• Brand awareness and market share

Qualifications

• 5+ years of leadership experience in sales and/or marketing, preferably in attractions, theme parks, hospitality, or entertainment
• 812+ years of progressive experience strongly preferred, including senior leadership responsibility
• Proven track record of driving revenue growth and attendance
• Strong understanding of digital marketing, brand strategy, and sales channels
• Experience with tourism sales, group sales, and partnerships
• Analytical mindset with the ability to translate data into actionable strategies
• Excellent communication, leadership, and organizational skills
• Proficiency in Microsoft Office (Excel, Word); CRM and marketing platforms a plus
• Bachelor's degree preferred (Marketing, Business, Hospitality, or related field)
• Experience managing large-scale budgets, agencies, and multi-channel campaigns
• Deep understanding of tourism, attractions, and destination marketing ecosystems
• Established network within hospitality, travel, and entertainment sectors preferred

What We're Looking For

A competitive, growth-oriented leader who thrives in a fast-paced environment
A balance of creative marketing vision and sales execution
Someone who can think strategically while driving day-to-day results
Passion for guest experience, entertainment, and the attractions industry
A data-driven decision-maker with strong commercial acumen
An innovative leader who embraces technology, trends, and evolving consumer behaviors

Equal Opportunity Employer

NDM Hospitality is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.