Manager, Social Creator Marketing

Job Title: Manager, Social & Creator Marketing Location: Vernon Hills, IL Department: Marketing Reports To: Head of Brand Marketing, Star Brands Group Star Brands Group is building a category-defining, digital-first portfolio of home care brands led by The Pink Stuff-one of the most recognized and fastest-growing cleaning brands globally-supported by a highly engaged and rapidly expanding social community. We are seeking a Manager, Social & Creator Marketing to lead the execution and scaling of brand-owned social channels in the US, creator partnerships, and affiliate marketing programs. This role is critical to driving growth through culturally relevant storytelling, performance-driven social commerce, and a disciplined, data-led creator ecosystem. The position reports to the Global Head of The Pink Stuff Brand. This role owns the end-to-end development of creator-led brand storytelling and affiliate programs, building a scalable and repeatable engine that drives brand relevance, trial, and conversion. A strong passion for social media, creator culture, and emerging digital trends is essential. The ideal candidate is highly active on social platforms and brings a deep understanding of what drives consumer engagement, cultural relevance, and measurable commercial impact. Key Responsibilities Social & Content Strategy - Manage and scale brand-owned social channels, with a focus on TikTok and Meta- Own and execute the content calendar across trend-based, product, and conversion-driven content- Identify and act on emerging trends, viral moments, and cultural opportunities in real time- Create and publish content aligned with platform best practices and audience behaviors- Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity Creator & Influencer Partnerships - Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)- Lead outreach, negotiation, contracting, and ongoing relationship management- Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners- Develop long-term partnerships with high-value creators and brand ambassadors- Oversee product seeding, campaign activation, and ongoing content output Affiliate Marketing & Social Commerce - Own the affiliate program end-to-end-strategy, structure, execution, and optimization- Define partner segmentation, commission structures, and incentive models- Manage affiliate platforms (e.g., TikTok Shop, Impact, AWIN, PartnerStack)- Drive onboarding, activation, and ongoing engagement of affiliates and creators- Optimize program performance to maximize revenue, conversion, and ROI Performance Management & Optimization - Track and analyze key metrics: engagement, reach, CTR, conversion, ROI, and creator-level performance- Continuously test content formats, messaging, deal structures, and amplification strategies- Translate insights into clear actions to scale high-performing content and partnerships- Support paid amplification strategies in partnership with demand generation teams Cross-Functional Leadership- Partner with Brand, eCommerce, Sales, and Demand Generation teams- Align programs with launches, promotions, and retail priorities- Support integrated go-to-market plans Program & Process Development - Build scalable systems for creator sourcing, onboarding, briefing, and tracking- Establish best practices for content and affiliate program execution- Identify and implement tools and AI solutions to streamline workflows Qualifications Bachelor's degree in Marketing, Business, or related field 5-8+ years experience in digital marketing, social, influencer, or affiliate marketing Proven success building brands on TikTok and Meta- Strong understanding of social commerce and affiliate models Strong analytical and data-driven decision-making capabilities Experience managing creator partnerships end-to-end Highly organized with strong communication skills Entrepreneurial mindset and ability to move quickly Success Metrics Growth in followers, engagement, and reach Creator campaign performance and content output Affiliate-driven revenue and ROI Conversion and sales from social commerce initiatives Why This Role Matters This role supports Star Brands' ambition to build a digital-first growth engine, leveraging creator partnerships and social commerce to drive brand growth at scale. Salary Target Range $95,000 - $120,000, bonus eligible Benefits After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis. Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class. #J-18808-Ljbffr Rust-Oleum Corporation