Resort General Manager - Lagoon Ranch RV Resort

Resort General Manager

Lead the Next Premier Waterfront Destination in Outdoor Hospitality

Lagoon Ranch RV Resort | Onalaska, Texas (Lake Livingston)

Are you an accomplished hospitality leader who thrives on building exceptional teams, driving financial performance, and creating unforgettable guest experiences?

Do you enjoy taking a high-potential property to the next level by developing people, strengthening culture, and delivering operational excellence?

If you're a strategic, hands-on leader who enjoys building momentum, inspiring teams, and leading through growth and stabilization, we'd love to meet you.

CRR Hospitality is seeking an experienced Resort General Manager to lead Lagoon Ranch RV Resort , a premier waterfront destination on beautiful Lake Livingston. This is a unique opportunity to lead a newly developed luxury resort through its next stage of growth while helping establish it as one of the premier outdoor hospitality destinations in Texas.

About Lagoon Ranch RV Resort

Located on the shores of Lake Livingston, Lagoon Ranch RV Resort delivers an elevated outdoor hospitality experience featuring:

• Over 200 Premium RV Sites
• 26 Luxury Rental Cottages
• Beautiful Waterfront Setting
• Resort-Style Amenities
• Family-Friendly Activities & Events
• Expansive Recreation Opportunities
• Exceptional Guest Experiences

As Resort General Manager, you will play a critical role in refining operations, strengthening culture, optimizing financial performance, and establishing Lagoon Ranch as the premier waterfront RV resort in the region.

Why CRR Hospitality?

At CRR Hospitality, we believe exceptional guest experiences begin with exceptional associates.

Our leaders are empowered to build high-performing teams, create engaging cultures, develop future leaders, and deliver extraordinary experiences for our guests, owners, and communities.

We work hard, support one another, celebrate success, and have fun doing it.

What We Offer

• Competitive Base Salary plus Performance Bonus
• Complimentary Full Hook-Up RV Site
• Medical, Dental & Vision Benefits
• Paid Short-Term & Long-Term Disability
• 401(k) with Company Match
• Paid Time Off
• Paid Holidays
• Leadership Development & Career Growth Opportunities
• Opportunity to lead one of CRR Hospitality's flagship waterfront destinations

Position Overview

The Resort General Manager serves as the strategic and operational leader of Lagoon Ranch RV Resort and is responsible for driving exceptional financial performance, guest satisfaction, associate engagement, and operational excellence.

This leader will oversee all aspects of resort operations while guiding the property through its stabilization phase, building sustainable processes, developing leaders, and creating a culture centered on accountability, service, and continuous improvement.

Success in this role requires a visible leader who enjoys coaching teams, connecting with guests, solving challenges, and leading by example.

Key Responsibilities

Leadership & Culture

• Recruit, develop, and lead a high-performing leadership team and resort associates.
• Foster a positive, accountable, and service-focused culture aligned with CRR Hospitality's Core Values.
• Create an environment where associates are engaged, empowered, recognized, and inspired to grow.
• Build strong relationships with guests, owners, community partners, and above-property leadership.

Resort Operations

• Provide strategic oversight of Guest Services, Housekeeping, Maintenance, Activities, Retail, Food & Beverage (where applicable), and overall resort operations.
• Lead the continued stabilization of the resort by implementing operational best practices, refining procedures, and improving efficiencies.
• Ensure exceptional curb appeal, cleanliness, safety, and brand standards throughout the property.
• Maintain a visible presence throughout the resort while supporting associates and engaging with guests.

Financial Leadership

• Assume full responsibility for the resort's financial performance.
• Develop and manage annual operating budgets and monthly forecasts.
• Drive revenue growth through occupancy optimization, pricing strategies, labor management, and expense control.
• Analyze key performance metrics and implement strategies that improve profitability and operational efficiency.

Guest Experience

• Champion an exceptional guest experience through proactive leadership and service excellence.
• Lead service recovery initiatives while identifying opportunities to continually elevate the guest journey.
• Foster a hospitality-first culture where memorable experiences are the standard.

Talent Development

• Recruit, onboard, coach, and retain exceptional talent.
• Develop future leaders through coaching, performance management, and succession planning.
• Promote associate engagement, accountability, and continuous professional development.

Sales, Marketing & Community Engagement

• Partner with Corporate Sales and Marketing to maximize occupancy, revenue, and market awareness.
• Support resort programming, special events, and community partnerships.
• Represent Lagoon Ranch professionally within the local business community and outdoor hospitality industry.

Asset Management & Compliance

• Protect and enhance a multimillion-dollar waterfront asset through preventative maintenance and capital improvement planning.
• Ensure compliance with company policies, operational standards, safety requirements, and regulatory guidelines.
• Promote a safe environment for guests and associates through proactive leadership.

What We're Looking For

Preferred Qualifications

• Minimum of 5 years of progressive hospitality leadership experience.
• Previous General Manager experience within a resort, hotel, luxury campground, RV resort, or multi-unit hospitality environment.
• Demonstrated success leading high-performing teams and improving operational performance.
• Strong financial acumen with experience managing budgets, forecasting, labor, payroll, and revenue optimization.
• Experience with Property Management Systems (PMS) and technology-driven operational improvements.

The Ideal Leader

You are someone who:

• Leads with integrity, positivity, and accountability.
• Builds cultures where associates thrive and guests return.
• Makes thoughtful, data-informed business decisions.
• Develops leaders while holding teams accountable to high standards.
• Thrives in a fast-paced hospitality environment.
• Communicates effectively with associates, owners, guests, and business partners.
• Is equally comfortable creating strategy and rolling up your sleeves to support the operation.
• Has a passion for outdoor hospitality and creating extraordinary guest experiences.

If you're ready to lead with purpose, inspire exceptional teams, and create unforgettable guest experiences, we'd love to hear from you.

Come lead with purpose. Build an exceptional team. Create memorable experiences. Help shape the future of Lagoon Ranch RV Resort with CRR Hospitality.