Marketing Communications Specialist

This position is a Marketing Communications Specialist responsible for producing marketing communication pieces that help build the pipeline using modern go-to-market technology, intent and signal data, CRM automation, and creative research. The role helps to identify in-market and high-fit accounts, qualifies and prioritizes them through HubSpot Marketing Hub and Intent data. This is a hands-on execution role at the intersection of marketing operations and sales. Duties and Responsibilities Intent & Signal Sourcing Use intent data platforms within HubSpot Marketing Hub to identify in-market activity and buying-stage signals. Use behavioral and programmatic intent platforms to detect potential buying activity early, before it becomes an active opportunity, for a timing advantage. Monitor buying signals and trigger events that indicate a new opportunity. Continuously identify and test new signal sources. Account Research & Discovery Build target account lists using ICP, firmographic, and industry criteria across the company's business units. Use creative research and public data sources to uncover high-potential accounts. Use professional prospecting tools (such as LinkedIn Sales Navigator) to identify and track decision-makers. CRM Workflows & Lead Routing Build and maintain HubSpot workflows that capture, enrich, score, and route leads. Set up salesperson notifications and assignment rules so the right rep is alerted to the right account at the right time, with clear SLAs. Maintain lead scoring models tied to fit and intent. Coordinate handoff of sourced leads into sales sequences and cadences. Use modern enrichment and data-orchestration tools to combine sources, clean records, and automate research at scale. Maintain CRM data hygiene: deduplication, enrichment, and accuracy. Collaborate with sales to define qualified, routable leads and maintain a feedback loop on lead quality. Track and report on sourced leads, conversion to pipeline, and sourced or influenced revenue. Keep ICP and target account lists current as feedback and data evolve. AI & Tooling Use AI tools (Breeze, MS CoPilot) to research, qualify, summarize, and prioritize accounts and signals at scale. Build repeatable, automated prospect-sourcing workflows. Soft Skills Resourceful and curious; finds opportunity where others are not looking. Hands-on executor who turns signals into routed, actionable pipeline. Comfortable working across many tools and data sources. Highly organized and systematic. Self-directed and willing to learn freight and logistics nuances. Eager to learn and apply a structured go-to-market framework as the foundation for the role. Shared Expectations B2B experience required. Collaborative approach with 40% on-site presence after initial 6-week on-boarding. High agency and ownership of outcomes. Strong understanding of CRM-driven lead capture, scoring, routing, and reporting (HubSpot experience). Maintains outreach and data-handling compliance (CAN-SPAM, CCPA, do-not-contact). AI-literate with disciplined QA processes. #J-18808-Ljbffr