Principal Brand Strategist, Amazon Ads, Amazon Ads Marketing

Amazon Ads is one of the fastest-growing businesses at Amazon, helping brands of all sizes connect with customers across our properties and beyond. We're looking for a Principal Brand Strategist to own the development and evolution of the Amazon Ads brand strategy, defining how we show up to advertisers, agencies, and marketing decision-makers worldwide.This is a high-impact role that will shape the global brand architecture, positioning, and narrative for Amazon Ads across all B2B touchpoints. You will be the strategic backbone behind how Amazon Ads is perceived in the marketplace, driving clarity, consistency, and differentiation in a rapidly evolving advertising landscape.Key job responsibilitiesBrand Architecture & PositioningOwn and evolve the end-to-end brand strategy for Amazon Ads, including brand architecture, positioning, and value propositions across the full portfolio of products and servicesDefine how Amazon Ads differentiates in the B2B advertising marketplace against competitors Develop and maintain a scalable brand architecture that accommodates new products and market expansionStrategic LeadershipServe as the voice on brand strategy, influencing VP+ leadership and cross-functional stakeholdersTranslate complex business objectives and product capabilities into compelling, insight-driven brand narratives for B2B audiences (CMOs, media buyers, agency leaders)Set the long-term brand vision (3–5 year horizon) and build the roadmap to get thereCross-Functional InfluencePartner with Marketing, Sales, Creative, Events, and PR to ensure brand coherence across all advertiser-facing channelsAlign brand strategy with go-to-market motions, sales narratives, and thought leadership programsInfluence global teams to ensure consistent brand expression across marketsGovernance & StandardsEstablish brand governance frameworks, guidelines, and decision-making criteria for the broader organizationMentor and elevate brand thinking across the marketing organizationAbout the teamBasic qualifications10+ years' experience in brand strategy, with significant focus on B2B or enterprise marketingProven track record of developing and owning brand strategy for a major technology, media, or advertising platformExperience building brand architecture for complex, multi-product portfoliosDemonstrated ability to influence senior leadership (VP+) and drive alignment across large, matrixed organizationsDeep expertise in brand research methodologies, competitive positioning, and B2B buyer journeysBachelor's degree in Marketing, Business, Communications, or related fieldPreferred qualification Experience in the advertising/ad-tech industry or marketing to advertisers and agenciesGlobal brand management experience across multiple marketsFamiliarity with Amazon's advertising products and ecosystemExperience translating technical product capabilities into emotionally resonant brand narrativesTrack record of building brand strategy functions or teams from the ground upAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, CA, Santa Monica - 167,700.00 - 226,900.00 USD annuallyUSA, NY, New York - 184,500.00 - 249,600.00 USD annually