Social Media Video/Content Creator

Social Media Video/Content Creator

A fun, better-for-you snack brand company is looking for a highly creative, social-first video/content creator who gets internet culture, trends, and how to make snack content feel entertaining, relatable, and shareable.

This role focuses on creating short-form video content for TikTok and Instagram Reels that drives engagement, builds brand awareness, and helps us stand out in the snack space.

We want someone who lives and breathes TikTok and Instagram trends and knows how to turn simple ideas into viral-style content. You should understand:

• Trend-driven storytelling
• Hook-first editing
• Fast-paced short-form video
• Food/snack content
• Meme culture and Gen Z humor
• Creator-style content that feels authentic, not overly produced
• We're especially interested in creators who study successful snack brands and can identify what makes their content perform well.

Qualifications:

• Proven experience creating TikTok and/or Instagram Reels content
• Strong understanding of what performs organically on TikTok
• Video editing skills (CapCut preferred, Adobe Premiere, Final Cut, etc.)
• Comfortable filming with iPhone and lightweight equipment
• Ability to move quickly and test multiple creative ideas
• Portfolio or examples of short-form content required
• Experience with snack, food, beverage, or CPG brands is a strong plus

Responsibilities:

• Create engaging TikTok and Instagram Reels content for the brand
• Develop weekly content ideas and trend concepts
• Film and edit short-form videos optimized for social performance
• Monitor trending audio, formats, memes, and creator trends
• Pitch creative concepts that align with the brand voice
• Create content that increases views, engagement, saves, shares, and followers
• Shoot both lifestyle and product-focused snack content
• Collaborate with marketing leadership on campaigns and launches
• Deliver content quickly and consistently