Senior Marketing Operations Manager

Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments. Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards. Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties. Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection. Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes. Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data. Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem. Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards. Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities. Requirements Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience. 6–8 years of experience working within a modern marketing technology stack. Deep experience with Google Tag Manager and enterprise tag management best practices. Experience administering a marketing automation platform, preferably Marketo. Experience with enterprise analytics platforms such as Adobe Analytics or Google Analytics 4. Working knowledge of consent management platforms such as OneTrust, TrustArc, DataGrail, or similar solutions. Working proficiency with JavaScript sufficient to troubleshoot implementations, debug data layers, and support advanced tag management. Experience translating URL parameters, first-party cookies, and tracking identifiers into actionable data across marketing automation and CRM platforms. Strong analytical and problem-solving skills with exceptional attention to detail. Demonstrated ability to create clear technical documentation, implementation standards, and operational processes. Excellent communication and collaboration skills with the ability to translate technical concepts across Marketing, Engineering, and Data teams. Ability to work independently, prioritize competing initiatives, and drive projects from concept through implementation. Core Competencies Expertise in Google Tag Manager architecture and governance, with a strong focus on consent management solutions and compliance with privacy regulations. Proficient in analytics instrumentation across platforms like Adobe Analytics and GA4, ensuring accurate data flow and marketing attribution standards. Highest-signal resume keywords Google Tag Manager Marketo Administration Adobe Analytics JavaScript Proficiency Consent Management Solutions ATS Optimization Keywords Hard Skills Data Layer Management Marketing Attribution Standards Analytics Instrumentation URL Parameter Translation Tracking Identifier Management Soft Skills Analytical Skills Problem-Solving Skills Communication Skills Collaboration Skills Attention to Detail Industry Keywords Marketing Technology Stack Privacy Regulations Operational Best Practices Technical Documentation Cross-Functional Collaboration Tools & Technologies Google Analytics 4 OneTrust TrustArc DataGrail Salesforce #J-18808-Ljbffr