Sr. Brand Manager - Similac Delivery & Performance - Columbus, OH

Sr. Brand Manager – Similac Delivery & Performance Location: Columbus, OH – Nutrition Division, Abbott. Role Summary: The Sr. Brand Manager will lead commercial analytics, performance measurement, retail strategy, pricing architecture, assortment optimization, demand forecasting, and business planning for the Similac product portfolio. This highly analytical marketer will translate insights into actionable growth strategies, influence senior leadership, and ensure flawless execution across cross‑functional teams. Responsibilities Strategic & Commercial Analytics & Marketing Leadership Serve as the business performance lead for Similac, translating data, insights, and market trends into actionable growth strategies. Lead development of analytics frameworks, performance dashboards, and KPI measurement systems to evaluate business health across channels, customers, and product segments. Identify key consumption drivers, growth opportunities, risks, and market dynamics through rigorous analysis of consumer, shopper, retailer, and syndicated data. Develop data‑driven recommendations to maximize revenue, profitability, and market share. Own business forecasting processes, scenario planning, and demand projections to support financial and operational decision‑making. Conduct advanced analyses on pricing elasticity, promotional effectiveness, assortment optimization, channel productivity, and retail performance. Retail Strategy & Revenue Growth Management Lead retail strategy development, including channel strategy, assortment recommendations, pricing architecture, promotional guidelines, and commercialization plans. Drive Revenue Growth Management (RGM) initiatives through strategic pricing, mix optimization, and trade investment recommendations. Evaluate distribution opportunities, whitespace opportunities, and channel expansion strategies to accelerate growth. Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post‑event evaluations. Partner with Sales and Category Leadership to develop compelling retailer strategies and customer‑facing growth stories. Strategic Planning & Execution Translate brand positioning and marketing strategies into actionable retail programs that drive consumer conversion and customer growth. Partner with Innovation teams to support new product launches through business case development, forecast modeling, launch analytics, pricing recommendations, and commercialization planning. Develop executive‑level recommendations supported by analytics and strategic rationale. Lead National Sales Meeting content, business planning materials, and senior leadership presentations. Cross‑Functional Leadership Collaborate closely with Marketing, Sales, Finance, Supply Chain, Insights & Analytics, R&D, Regulatory Affairs, Shopper Marketing, and Executive Leadership to drive business objectives. Influence senior stakeholders through fact‑based recommendations and strategic storytelling. Build alignment across functions to ensure effective execution of growth initiatives and business priorities. Develop, coach, and mentor team members while fostering a culture of analytical rigor, accountability, and continuous improvement. Qualifications Required Qualifications 7–10 years of progressive experience in Brand Management, Commercial Strategy, Revenue Growth Management, Category Management, or Consumer‑Packaged Goods Marketing. Demonstrated success leveraging analytics and consumer insights to drive strategic business decisions and commercial performance. Strong experience with forecasting, demand planning, profitability analysis, and business performance management. Proven ability to develop and execute complex, data‑driven growth strategies. Experience analyzing syndicated data sources (Circana/IRI, Nielsen, Numerator, retailer POS data, shopper insights, etc.). Strong financial acumen, including P&L management, pricing analysis, ROI optimization, and trade investment evaluation. Exceptional communication, presentation, and executive storytelling capabilities. BA/BS degree required, preferably in Marketing, Business, Economics, Analytics or a related field. Preferred Qualifications MBA strongly preferred. Benefits Free medical coverage for employees via the Health Investment Plan (HIP) PPO. Excellent retirement savings plan with high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit. Paid time for volunteer activities and flexible work options. Additional benefits include employee discounts and wellness programs. EEO Statement Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: EEO is the Law link - Espanol: #J-18808-Ljbffr Abbott Laboratories