Director of Marketing, Digital Strategy - Telecommute - Minnetonka, MN preferred or US

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)The Director of Marketing, Digital Strategy will be responsible for planning, developing, implementing and managing the overall digital marketing strategy. This role will enable strategies to drive member retention, acquisition and communication preference management. The candidate will play a critical role in driving digital adoption strategies for C&S members. In addition, will be responsible for managing, guiding and training digital marketers and other marketing positions on the team. This position will work closely with the regional marketing teams, member experience team and digital tech teams to shape the C&S member experience while playing a pivotal role in delivering digital-first campaigns to accomplish business goals. The role will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, and ensuring that projects are executed within budget. The candidate will lead the delivery of digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met and ensuring that marketing initiatives/campaigns adhere toapplicable processes/procedures/requirements (e.g., spending limits, review/approval processes, branding/state contractual requirements). Informing and driving evolution of digital content strategy offerings and standardized ways of working is also critical to the role. This position requires an engaging self-starter with an understanding of marketing technology, a passion for the customer and data, and the ability to execute in a dynamic environment. The ideal candidate will be a high-energy marketer who strives for innovation and results-oriented outcomes and thrives on working collaboratively as part of a broader marketing team.You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:Lead national-scale digital initiatives to drive member engagement, acquisition, and retention Develop best in class member experiences via digital journey mapping while utilizing advanced analytics to improve member outcomesConsult with regional marketing teams and national clinical marketing team to share digital best practices and measurement opportunitiesManage marketing budgets and demonstrate consistent approach to measure efficacy of budget utilizationElevate digital acumen across the marketing team with a focus on email, social and print-to-digital tactics in an effort to reduce paper dependencyPartner with Marketing Operations and digital tech teams to develop end-to-end reporting Competencies: Provides vision and inspiration to team members; translates strategy into action, develops action plans; sets expectations; monitors delegated activitiesProven coaching and consulting skills, shows ability to impact without direct authorityIdentifies and resolves issues in a timely manner; gathers and analyzes information; solicits feedback and is solution-orientedMeasures self against a standard of excellence; undertakes self - development activities and learns new skills; keeps pace with changing industry standards and best practices; seeks increased responsibilities; and asks for / offers help when neededWorks well in a fast – paced matrixed environment; treats others with respect and consideration; accepts responsibility for own actions; self-starter; understands business implications of decisions; aligns work with strategic goals; and develops and executes strategies to achieve organizational goalsCan multitask in a changing work environment; manages competing demands and unexpected events; is willing to change approach to best fit the situation; deals well with ambiguityDemonstrated ability to meet commitments, build consensus, negotiate resolutions, bring innovative solutions, problem solve and garner respect from other teamsEnergy, motivation, and grit to forge new programs not previously tested and drive results in a challenging, fast-paced large corporate, matrixed environmentExcellent communication, collaboration, presentation and relationship management skills with both technical and business partnersSolid interpersonal skills, passion around facilitation, empowerment, and servant leadershipCritical thinking, solid analytical skills, results oriented leader who can quickly synthesize information, assess value and connectedness to generate conclusions and best solutionsSolid systems thinking to manage enterprise wide alignment of organizational systemsDemonstrated ability to manage and lead people and prioritize deliverablesYou’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:Bachelor’s degree or equivalent experience8+ years of hands-on experience in digital B2C marketing roles8+ years of experience with Digital Content marketing (focus on member engagement)3+ years of experience leading a team of direct reports or cross functional teams through change management Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and prioritiesExperience bringing fresh ideas and new thinking to the management team - views change opportunistically; energized and passionate - can persuasively sell ideas and concepts across an organizationExpert understanding of email, social and SEO principles and experience developing digital strategyAbility to synthesize data and qualitative feedback to glean insights and drive an action planFull COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodationPreferred Qualifications:Experience in healthcare digital marketing experienceDemonstrates superior intellectual capacity and sound judgment to lead in changing and ambiguous environments; comfortable working in a highly-matrixed organization; ability to build relationships with people from diverse areas of the organization flawless delivery Manage ExecutionTo protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employmentCareers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $113,500 to $218,100. The salary range for Connecticut / Nevada residents is $113,500 to $218,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Brand: Community & StateJob ID: 2089546Employment Type: Full-timeJob Area: Sales & Marketing