Marketing Specialist II

At Haskell, you're not just joining a company-you're joining a nationally recognized Top Workplace where diverse perspectives and inclusive thinking drive stronger outcomes. Whether you're starting out, growing your expertise, or leading the way, you'll find a culture grounded in trust, driven by excellence, and built to support your goals. Here, you'll have the opportunity, flexibility, and sense of belonging to grow your career your way-while making a real impact. Scope of Position Coordinate and organize marketing activities, resources, and schedules for accomplishment of pursuit, communications, business development, and marketing objectives of the business unit. The primary skills and capabilities required to execute this position are accountability, time management, and a commitment to excellence. Works independently on some aspects of the responsibilities assigned. Job Responsibilities Develop, design, and produce qualifications, proposals, presentations, award submittals, and other marketing assignments: Review RFP/RFQ and client's needs Compose an outline of criteria/responsibilities Assign responsibilities/monitor deadlines Produce content which best meets client's criteria Write/edit content Lead kickoff and quality review meetings Participate in the planning, development, and execution of marketing campaigns, digital content, and social media initiatives including: Collect and analyze relevant market data Assemble detailed data reports on specific market verticals and clients across multiple industries Utilize market data to create and disseminate targeted messaging across multiple platforms Research and analyze keywords, develop content, develop landing pages, and track click - thru rates, conversion rates and overall ROI Design and edit marketing/business development documents (i.e. digital and print assets) and participate in developing the marketing strategy. Research, organize and prepare analytics/reports. Coordinate marketing communications, digital content, industry events, conferences, and other market - facing activities as required, which may require some travel. Track and maintain internal database of project descriptions, resumes, standard content, clients, subconsultants, contacts (i.e. CRM). Coordinate and create website and digital content that supports business development and market initiatives. Other duties which may be assigned as needed. Education & Years of Experience Bachelor's degree (marketing, communications, English, journalism, business administration or technical field) with a minimum of 2 years of relevant experience required. Experience in the Architecture/Engineering/Construction (AEC) industry preferred. Qualifications Proficient in Microsoft Office and Adobe Creative Suite (i.e. InDesign) Ability to work collaboratively in a team environment Organizational and time management skills, multitasking and prioritizing Excellent written and verbal communication skills, with strong editing capabilities Extremely detail - oriented and acute attention to accuracy Ability to work independently Strong analytical and decision - making skills Understanding of marketing, communications, and business development principles Knowledge of AEC industry terminology and procedures Environmental Factors and Physical Requirements While performing the duties of this job, team members may be required to visit alternate locations, and therefore, must have ordinary ambulatory skills sufficient to do so. This position requires the ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10 - 50 pounds. Requires good hand - eye coordination, arm, hand, and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read application/form information. The team member is frequently required to sit, reach with hands and arms, talk, and hear. Haskell will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the Americans with Disabilities Act Amendments Act of 2008. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification. Haskell is a Drug - Free Workplace, and an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender, gender identity or gender expression, sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. #J-18808-Ljbffr The Haskell Company