Director of Sales (Senior Living)

Job Description

Job Description

About LakeHouse Senior Living

LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.

As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work® certifications from 2022–2027. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

Discover Your Purpose with Us at Whitlock Place!

As Director of Sales , you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Your Role:

As the Director of Sales , your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Position Highlights:

• Schedule: Core business hours with flexibility for evening and occasional weekend tours, events, and business needs
• Location: Crawfordsville, IN – Onsite
• Compensation: $55k-$60k base salary + uncapped commission opportunity, with total earning potential of $80k+
• Travel: Limited for a regional meeting or training

Why You'll Love This Community:

Welcome to Whitlock Place, offering Assisted Living in Crawfordsville, IN, with a welcoming pace and built-in ways to enjoy the day. Spend time outside by the gazebo when the weather is nice, catch a film in the on-site movie theater, or settle into a quieter afternoon in the library with a familiar book.

Inside, suites and one-bedroom apartments include kitchenettes and practical storage, giving your routines a comfortable foundation. With landscaped outdoor areas, inviting shared spaces, and supportive help nearby, Whitlock Place makes it easier to keep your days connected to what you enjoy.

What You’ll Do:

• Execute all facets of the company’s Sales Playbook , including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications:

• High school diploma or equivalent required
• Minimum of two years of sales and marketing experience preferred
• Valid driver’s license in good standing and reliable access to a personal vehicle required; local travel is reimbursed in accordance with the company’s mileage reimbursement policy
• Demonstrated ability to achieve sales targets and/or occupancy goals preferred
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook); experience with CRM systems or similar technology preferred
• Strong communication, presentation, relationship-building, and interpersonal skills
• Excellent organizational and time-management skills with the ability to manage multiple priorities and meet deadlines
• Professional and compassionate approach with a resident- and family-first mindset, a genuine passion for serving seniors, and a strong focus on positive outcomes
• Ability and willingness to work onsite, conduct community tours, and participate in local community and networking events as needed

Why Join Us

Discovery Senior Living Earned Coveted Great Place to Work Certification for 2025-2027!

A large part of what makes Discovery different from other companies in this industry is our willingness to embrace change. At Discovery Senior Living, we are constantly challenging how we are doing things to ensure the lifestyle we are offering our residents is absolutely the greatest value proposition in the marketplace. It’s just as important to us that the environment and culture for our team members are constantly refreshed. In addition, embracing and even encouraging change brings a never-ending supply of new energy to our business and our culture. That energy translates to other far-reaching positive impacts on our residents as well as our team members.

Find out what makes working at Discovery unique in the world of senior living. Discover Your Purpose!

Our Culture & Values

So often, what brings people together is deeply rooted in who we are and what we stand for. And at Discovery Senior Living, we’re unified by certain, core values, which we call our “Pillars of Excellence.” They make up the fabric of our company, and include TEAMWORK, INTEGRITY, PERFORMANCE, ACCOUNTABILITY, COMPASSION, HARD WORK and CREATIVITY.

Individually, they are our virtues, and together, they make up a roadmap which helps us foster innovation and success.

Benefits You’ll Enjoy

For eligible employees, we offer a comprehensive benefits package that includes competitive pay, medical, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and career growth opportunities, wellness-related benefits, and additional support through our Employee Assistance Program (EAP).

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants

This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy

We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning

We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.

Regulatory Compliance & Background Screening

Discovery Senior Living complies with all applicable federal, state, and local employment laws and regulatory requirements governing hiring practices, background screening, and workforce eligibility. Employment may be contingent upon successful completion of state-mandated and/or federally required background screenings, which may include criminal history checks, fingerprint-based screening, Level 2 background screening, registry verification, and other screenings required for healthcare and senior living roles with direct or indirect resident access.

Certain positions may be subject to additional requirements under federal programs, including CMS, Medicare, and Medicaid regulations, as well as state-specific licensing or regulatory agencies. Screening requirements vary by role and jurisdiction, and candidates must meet all applicable standards as a condition of employment. These measures support regulatory compliance and help maintain a safe, secure environment for residents, families, and team members.

Employment in Florida is contingent upon completion of a Level 2 background screening in accordance with Florida AHCA requirements. Applicants will be required to complete fingerprinting and background screening through the AHCA Clearinghouse. For more information, please visit: