Product Marketing

Lead Product Marketer

We are an early-stage financial technology company dedicated to transforming how people access, move, and manage money. We are building the financial infrastructure Sudan deserves – fast, inclusive, and tailored to the realities of a complex and underserved market. We are seeking a Lead Product Marketer to establish and lead our consumer product marketing function.

The Opportunity

As our first marketing hire, you will lead the development and execution of the end-to-end marketing strategy for our products, targeting customers in Sudan and the global Sudanese diaspora. You will build the marketing function from the ground up, delivering multi-channel acquisition, activation, and retention campaigns across paid digital, influencer partnerships, referrals, community activations, guerrilla initiatives, and targeted traditional media. This is a hands-on, data-driven role requiring continuous testing, optimisation, and scalable execution, with full responsibility for budget management, performance tracking, and assembling and managing agencies, freelancers, and market representatives.

Key Responsibilities

• Design, implement, and optimise the end-to-end marketing strategy for digital financial services.
• Develop and execute integrated campaigns across paid media, influencer partnerships, referral programs, grassroots and guerrilla tactics, and selected traditional channels.
• Create and refine messaging that resonates deeply with Sudanese audiences at home and abroad.
• Establish and manage relationships with creative agencies, freelancers, and local marketing partners.
• Oversee the design and delivery of content, assets, and collateral for all consumer-facing channels.
• Lead influencer engagement, developing strategic partnerships with trusted community voices.
• Design, implement, and monitor referral and loyalty programs to drive organic growth.
• Conduct ongoing data-driven performance analysis, applying insights to refine campaigns and improve ROI.
• Define and uphold brand guidelines, ensuring consistency across all customer touchpoints.
• Stay informed on market trends, competitor activity, and cultural insights relevant to Sudanese people at home and in the diaspora.

Requirements

• 7+ years in consumer marketing, ideally in fintech, payments, or other high-growth digital products.
• Demonstrated success in launching and scaling marketing initiatives in emerging markets, preferably with direct experience in Sudan or within Sudanese diaspora communities.
• Proven expertise in paid digital marketing, influencer outreach, referral program development, and community-based marketing strategies.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Experience managing creative agencies, contractors, and distributed teams.
• Exceptional communication, storytelling, and brand-building capabilities.
• High degree of adaptability, resilience, and resourcefulness, with experience in lean, early-stage environments.
• Arabic language skills and/or established networks within Sudanese communities are highly advantageous.

What We Offer

• The opportunity to establish and lead the marketing function for a high-impact fintech from inception.
• Significant ownership over strategy and execution, with the autonomy to innovate and experiment.
• Competitive compensation package with equity participation.
• A mission-driven culture focused on expanding financial access and inclusion for Sudanese communities worldwide.
• Flexible working arrangements and collaboration with a globally distributed team.