Senior Manager - Life Cycle and CRM Marketing

DescriptionKforce is looking for a Senior Manager - Life Cycle and CRM Marketing for a contract opportunity in Kansas City, MO.Responsibilities:* Maintain and execute the existing lifecycle, CRM, and email strategy across DIY and Assisted, keeping planning, KPIs, and the campaign pipeline on track* Keep the lifecycle roadmap moving across engagement, churn prevention, year-round value, cross-sell, win-back, and personalization* Track and report retention, engagement, and reactivation KPIs against enterprise targets* Own key lifecycle journeys - welcome, in-season, and post-filing - across DIY and Assisted* Keep churn modeling, propensity scores, and behavioral signals flowing into targeted, triggered communications, with Analytics* Lead and support the 2-person CRM strategy team, maintaining the priorities and momentum set before the transition* Uphold the existing operating model across always-on programs and tax-season surge needs* Oversee campaign planning, briefing, and prioritization across SFMC and Adobe Journey Optimizer* Continue the active test-and-learn agenda and scale winning treatments as results come in* Partner with Digital Experience & MarTech on the email design system, data feeds, and journey infrastructure to keep deployments on schedule* Support discount, offer, and incentive strategy and tracking across all lines of business, consistent with the lifecycle calendar* Own tracking and reporting of discount performance (redemption, offer depth, margin, incrementality) to inform in-flight decisions* Maintain a cross-LOB view of active and planned discounts to flag conflicts, overlaps, or cannibalization* Own weekly/bi-weekly reporting on email and CRM health (sends, open rate, CTR, unsubscribe) and program performance vs. forecast* Document key decisions, in-flight work, and open items for a smooth handback at the end of the 20 weeksRequirements* Bachelor's degree in Marketing, Business, or related field preferred* 8+ years of experience in CRM, lifecycle, or email marketing, including managing programs across multiple lines of business or products* Hands-on experience with enterprise ESP/journey platforms (Salesforce Marketing Cloud, Adobe Journey Optimizer, Braze, or similar)* Proven track record leading small teams, including managing managers* Strong analytical mindset using churn/propensity modeling, segmentation, and behavioral data to drive personalization* Experience managing agency or vendor partners against deliverables and performance goals* Excellent stakeholder management, with the ability to step into existing cross-functional relationships quickly* Ability to balance continuity with hands-on execution in a seasonal, high-volume environment* Ability to ramp quickly and operate autonomously in a fixed-term coverage role with minimal onboardingJob TypeContractCompensation70 - $75