Coast Counties Peterbilt PacLease - Rental Manager

Rental Manager

Coast Counties Peterbilt PacLease is hiring a results-driven Rental Manager to lead profitable growth of our commercial truck rental business. This role owns rental revenue, margin, utilization, fleet readiness, customer retention, and day-to-day rental execution, while developing a high-performing team and ensuring best-in-class customer experience. The Rental Manager will optimize fleet size/mix and pricing strategy, execute an aggressive sales/marketing plan, and drive operational excellence.

Reports to: General Manager

Role type: People leader + hands-on operator and sales driver

Pay Range: $70,000 - $80,000.00/Year + Commission; Based on experience

What You'll Do (Core Responsibilities)

1) Grow Revenue, Margin & Market Share

Build and execute a local rental sales and marketing plan to increase utilization, revenue, and margin (outside sales, telemarketing standards, direct mail, blitz/customer events).

Maintain strong competitive awareness and manage pricing discipline to maximize rate opportunities while staying aligned to marketplace conditions.

Conduct prospecting and customer visits, overcome objections by selling value, and lead retention activity for key accounts.

2) Fleet Strategy, Readiness & Utilization

Recommend and manage rental fleet size and mix to meet demand and maximize ROI through utilization and smart asset placement.

Forecast demand and align fleet availability with market/customer needsmoving equipment as needed to capture opportunities.

Review fleet/maintenance reports to identify problem units, maintain appearance standards, and ensure "ready line" execution.

3) Operational Excellence & Customer Experience

Ensure rental contracts are completed accurately and customers receive safe, clean, ready equipment at dispatch/return.

Provide coverage for dispatch and returns during business hours and coordinate after-hours coverage with the shop team.

Serve as custodian of rental assets and drive issue resolution through proactive follow-up and service recovery.

4) Financial Accountability (A/R, Controls, Reporting)

Own rental accounts receivable/collections, protect margin, and follow procedures for credit/collections activity.

Develop an annual rental business plan and provide monthly performance updates; analyze results through KPIs and financial reports.

Manage branch-level controls such as daily cash log (if applicable) and ensure accurate marketing/customer database records.

5) People Leadership & Team Development

Hire, train, coach, and motivate rental staff; run sales meetings, develop pipeline discipline, and elevate execution quality.

Conduct performance reviews and build capability across sales skills, telemarketing standards, rental counter execution, and customer handling.

6) Compliance, Risk & Insurance

Maintain insurance compliance (certificate of insurance tracking/logs and required reporting).

Establish and maintain Driver Qualification folders for DOT-covered employees (as applicable).

Ensure adherence to applicable company procedures and regulatory requirements.

What Success Looks Like (Outcomes)

Higher utilization with profitable rate discipline and improved margin performance.

Measurable growth in rental revenue and retention through consistent marketing execution and customer visits.

A "ready fleet" cultureclean, maintained, and dispatch-ready equipment with fewer service interruptions.

Stronger team performance through coaching, clear expectations, and accountable execution.

Required Qualifications

Demonstrated experience leading a rental, leasing, fleet services, or B2B sales operation with accountability for results (revenue, margin, utilization).

Strong knowledge of rental operations and asset management, including pricing/utilization dynamics.

Proven people leadership: hiring, training, coaching, and performance management.

High-level communication, organization, and time-management skills; ability to operate in a fast-paced environment.

Preferred Qualifications

Bachelor's degree (or equivalent combination of education/experience).

25+ years of rental and/or outside sales experience in trucking/transportation (commercial truck rental strongly preferred).

Comfort with cold calling, telemarketing execution standards, and structured activity reporting.

Strong Microsoft Office proficiency and ability to interpret operational/financial reports and KPIs.

Ability to travel locally and occasionally regionally (~1015% as business needs require).

Work Environment

Combination of office, yard, and customer sites. This role involves frequent phone work and regular local driving for customer visits, with periodic exposure to outdoor weather and rental yard conditions.