Marketing Specialist

Responsibilities Contribute both strategically and operationally to social media content/creative and community engagement responses to deliver best-in-class campaigns Assist with identifying compelling user testimonies, social content planning, scheduling, publishing, and calendar management across key platforms Coordinate creative assets, captions, community responses, approvals, and timelines for social campaigns Monitor social channels and help track engagement, sentiment, insights, trends, and community feedback, reporting out and escalating as needed Assist with influencer contracts, outreach coordination, content deliverables, and campaign tracking Keep day-to-day marketing initiatives running smoothly, proactively managing timelines, task tracking, meeting notes, and follow-up actions Confidence taking community calls and managing community inbox Help improve social media processes, workflows, and documentation Coordinate assets and communication between various stakeholders including customers, internal teams, agencies, and external partners Research new and emerging social features and platforms and stay ahead of trends in visual storytelling Ensure compliance with FTC guidelines, brand safety standards, and regulatory Anticipate the needs of the market by staying on top of industry research and understanding clinical trends, market access, and customer insights Drive brand awareness and increase positive brand sentiment through social media and community engagement Responsible for acquiring MLR approval for projects Opportunity to support special projects and activations Requirements Bachelor's Degree required, preferably in Marketing, Communications or Business 1+ years of Social Media or Digital Marketing experience Strong project planning and management skills Experience managing brands on social media Strong Excel, PowerPoint, AI, and presentation skills Preferred Experience using social media management software Medical Device, Pharmaceutical or Healthcare industry experience in a regulated environment Core Competencies Demonstrates expertise in social media management, project planning, and community engagement, with a strong focus on compliance and brand safety in the healthcare industry. Proficient in coordinating creative assets and analyzing engagement metrics to drive brand awareness. Highest-signal resume keywords Social Media Management Project Planning Community Engagement Regulatory Compliance Healthcare Industry Experience ATS Optimization Keywords Hard Skills Social Media Marketing Digital Marketing Content Planning Campaign Tracking Data Analysis Market Research Timeline Management Influencer Outreach Brand Management Presentation Skills Soft Skills Communication Collaboration Proactive Management Confidence in Community Engagement Task Tracking Certifications & Qualifications Bachelor's Degree in Marketing Communications Business Industry Keywords Medical Device Pharmaceutical Healthcare FTC Guidelines Brand Safety Standards Tools & Technologies Social Media Management Software Excel PowerPoint AI Tools #J-18808-Ljbffr Jobtailor