Lifecycle Marketing Manager

eTeam

Lifecycle Marketing Manager
Location: New York, NY
Duration: 09 Months
Job Description:

Position Summary

This role owns the end-to-end execution and optimization of onsite lifecycle marketing campaigns such as personalized messaging delivered on web, mobile web, across 8 international markets and the US.
This individual will be the team's expert in our onsite personalization platform (currently Redfast/Recurly Engage), and partners closely with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to turn onsite messaging into a measurable driver of acquisition, engagement, retention, and monetization.
The ideal candidate combines deep platform expertise with technical implementation skills, experimentation experience, and a strong understanding of customer lifecycle marketing.
They will manage multiple concurrent campaigns supporting dozens of marketing use cases while ensuring high quality execution across web, mobile web, and connected TV experiences.

Key Responsibilities
Campaign Implementation & Management

Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8 regions, using behavioral, subscription, geographic, and device-level targeting.
Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization
Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly
Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history
Track campaign performance across the funnel and provide ongoing optimization ideas

Required Skills

3-5 years in marketing automation or product marketing (streaming experience a plus)
Strong analytical mindset with exceptional attention to detail
Proven ability to manage multiple concurrent priorities and stakeholders
Technical troubleshooting skills and comfort working independently
Process-improvement mindset and comfortable in agile environments
Redfast/Recurly Engage, required

Nice-to-Have Qualifications

Experience with Braze, Client Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform
Familiarity with SQL for audience validation and campaign analysis
Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform
Understanding of feature flags and experimentation frameworks
Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV)
Experience with localization management systems and multilingual content workflows
Basic understanding of APIs, webhooks, and event-driven marketing architectures

Vacancy posted more than 2 months ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Lifecycle Marketing Manager. Be the first to apply!