Lifecycle Marketing Manager
eTeam
Lifecycle Marketing Manager
Location: New York, NY
Duration: 09 Months Job Description: Position Summary
Campaign Implementation & Management
Location: New York, NY
Duration: 09 Months Job Description: Position Summary
- This role owns the end-to-end execution and optimization of onsite lifecycle marketing campaigns such as personalized messaging delivered on web, mobile web, across 8 international markets and the US.
- This individual will be the team's expert in our onsite personalization platform (currently Redfast/Recurly Engage), and partners closely with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to turn onsite messaging into a measurable driver of acquisition, engagement, retention, and monetization.
- The ideal candidate combines deep platform expertise with technical implementation skills, experimentation experience, and a strong understanding of customer lifecycle marketing.
- They will manage multiple concurrent campaigns supporting dozens of marketing use cases while ensuring high quality execution across web, mobile web, and connected TV experiences.
Campaign Implementation & Management
- Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8 regions, using behavioral, subscription, geographic, and device-level targeting.
- Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization
- Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly
- Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history
- Track campaign performance across the funnel and provide ongoing optimization ideas
- 3-5 years in marketing automation or product marketing (streaming experience a plus)
- Strong analytical mindset with exceptional attention to detail
- Proven ability to manage multiple concurrent priorities and stakeholders
- Technical troubleshooting skills and comfort working independently
- Process-improvement mindset and comfortable in agile environments
- Redfast/Recurly Engage, required
- Experience with Braze, Client Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform
- Familiarity with SQL for audience validation and campaign analysis
- Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform
- Understanding of feature flags and experimentation frameworks
- Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV)
- Experience with localization management systems and multilingual content workflows
- Basic understanding of APIs, webhooks, and event-driven marketing architectures
Vacancy posted 2 days ago
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