Web Content Strategy Writer

Job Description Shared Services: Digital Experience (Full-Time, Day Shift) Job Summary The Web Content Strategy Writer is responsible for writing, editing, and optimizing a variety of content for Loma Linda University Health internal and external websites and other digital products. Requires strategic editorial thinking and producing a high volume of web marketing content on deadline for healthcare and academic clients across the organization. Is responsible for translating complex information and concepts into informative, easily understandable consumer-facing content and finding creative ways to engage audiences. Successfully interprets and incorporates reviewer feedback to efficiently produce copy within established processes. Meets deliverables including content plans and copy for evergreen web pages, online promotional campaigns, web apps, user interfaces, and more. Works with generative AI tools and content to support user experiences while ensuring brand alignment and maintaining quality standards. Supports the development and execution of content strategy and guidelines, champions user interests, and shapes the organization's voice online with the guidance of the Web Content Strategy Manager. Assists with multiple projects, collaborates with project teams, and skillfully works to meet the needs of a large organization. Performs other duties as needed. Education and Experience Bachelor's degree in Communications, Marketing, Journalism, UX, Business or related field required. Minimum five years of experience in web content development required. Experience may be considered in lieu of degree. Knowledge and Skills Solid understanding of healthcare marketing communications and academic marketing communications. Strong writing skills related to search engine and generative engine optimization. Solid understanding of marketing communications. Understanding of conversion rate optimization, UX, information architecture and best practices for mobile. Knowledge of storytelling techniques in multiple formats. Able to read; write legibly; speak in English with professional quality; use computer, printer, and software programs necessary to the position (e.g., Word, Excel, Outlook, PowerPoint, generative‑AI tools). Operate/troubleshoot basic office equipment required for the position. Able to relate and communicate positively, effectively, and professionally with others; work calmly and respond courteously when under pressure; collaborate and accept direction. Able to communicate effectively in English in person, in writing, and on the telephone; think critically; manage multiple assignments effectively; organize and prioritize workload; work well under pressure; problem solve; recall information with accuracy; pay close attention to detail; work independently with minimal supervision. Able to distinguish colors as necessary; hear sufficiently for general conversation in person and on the telephone and identify and distinguish various sounds associated with the workplace; see adequately to read computer screens, and written documents necessary to the position. Licensures and Certifications None. About Us Our mission is to continue the teaching and healing ministry of Jesus Christ. Our core values are compassion, excellence, humility, integrity, justice, teamwork and wholeness. About The Team Loma Linda University Health is a Seventh-day Adventist, faith and values based Christian institution. Candidates must understand and embrace the mission, purpose, and identity of Loma Linda and its affiliated entities. Equal Opportunity Employment We are an equal opportunity employer committed to the principles of diversity. We provide equal opportunities in all aspects of the employment process to every individual, regardless of gender, race, color, age, national origin, ancestry, physical or mental disability, marital or veteran status, genetic information or any other characteristic protected by law. In addition, we will provide reasonable accommodations for otherwise qualified individuals requesting an accommodation due to a disability. If you need accommodation assistance with accessing our job listings or completing an application, or during any other phase of employment with us, please contact Human Resources Management at View phone number on click.appcast.io. Loma Linda University Shared Services is a religiously‑qualified Equal Opportunity Employer under Title VII of Civil Rights Act of 1964. No question on this application is asked for the purpose of unlawfully limiting or excluding any applicant’s consideration for employment because of race, color, religion, gender, age, national origin, disability, genetic information, or any other status protected by applicable law. If you need a reasonable accommodation in the hiring process, please notify Human Resource Management. We appreciate your interest in Loma Linda and wish you success in your job search! #J-18808-Ljbffr Loma Linda University Health