Communications Strategist
TECO Energy
Title: Communications Strategist
Company: Peoples Gas System
State and City: Florida - Tampa
Shift: 8 Hr. X 5 Days | Onsite
Shape Communications that Inform, Engage, and Connect
At Peoples Gas, communications is more than creating content. It's about helping employees, customers, communities, and stakeholders understand the initiatives, people, and priorities that drive our business forward.
We're looking for an experienced Communications Strategist who combines strategic thinking with exceptional writing and content development skills. In this role, you'll help shape communications that support business objectives, strengthen stakeholder engagement, protect and enhance our reputation, and connect audiences with meaningful information. You'll partner with leaders across the organization and help bring important business initiatives to life through thoughtful communication planning and compelling storytelling.
If you're a strong writer, skilled editor, digital communicator, and trusted business partner who enjoys both developing strategy and executing it, we'd love to hear from you.
What You'll Do
As a Communications Strategist, you'll develop and execute communications that support business goals, organizational priorities, and stakeholder engagement efforts.
Develop Strategic Communications Plans
Collaborate on communication strategies that support business objectives, organizational priorities, reputation management, stakeholder engagement, and issue management.
Support communications related to operational initiatives, organizational change, business priorities, and emerging issues.
Partner with business leaders to identify communication opportunities and develop effective communication solutions.
Create Engaging Multi-Channel Content
Develop, write, edit, and publish communications including:
- Employee and Executive communications, Intranet articles, Newsletters, Speeches, Presentations, Customer, Event, and Stakeholder communications, Website content, Email campaigns, Medial and social media content
Manage Digital Communications Channels
Coordinate content publishing across digital and traditional communication platforms.
Ensure content is accurate, accessible, timely, and aligned with company brand standards.
Utilize communication analytics and insights to improve engagement and communication effectiveness.
Manage content across websites, intranet platforms, email channels, and social media platforms.
Maintain Editorial Excellence
Ensure all communications meet company style guidelines, brand standards, and communication best practices.
Edit and proofread content to ensure quality, consistency, and clarity.
Maintain high editorial and grammatical standards across all communication channels.
Support Media Relations & Stakeholder Engagement
Assist with proactive and reactive communications planning, including issue management and crisis communications support.
Contribute to stakeholder engagement and reputation management initiatives.
Support communication activities that strengthen relationships with employees, customers, communities, and external stakeholders.
Collaborate Across the Business
Work closely with teams including:
- External Affairs, Operations, Customer Experience, Strategy, Business Development, Technology, Regulatory Affairs, Safety, Corporate and affiliate organizations
What Success Looks Like
The successful candidate is equally comfortable developing communication strategies and creating the content needed to execute those strategies. They build trusted relationships, manage multiple priorities, consistently produce high-quality work, and help leaders communicate effectively with a variety of audiences.
You'll thrive in this role if you:
Enjoy partnering with leaders to solve communication challenges.
Can translate complex information into clear, engaging messages.
Balance strategic planning with hands-on execution.
Deliver high-quality work under tight deadlines.
Use analytics and audience insights to improve communication performance.
Required Qualifications
Education
Bachelor's Degree in Journalism, Communications, Public Relations, Marketing, or a related field.
Experience
6 years of experience in a communications role in media relations, digital marketing and communication, brand strategy, advertising, and/or extensive writing and editing.
Required Knowledge, Skills & Abilities
Required: Innovative thinker, with a track record for translating strategic thinking into action plans and output. Energetic, self-reliant, good problem solver and results oriented. Ability to form effective, consultative working relationships with colleagues at all levels and external stakeholders. Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management. Comfortable working under pressure and meeting deadlines, exceptional prioritization and organizational skills. Works effectively in a lean communications environment, balancing strategic planning with day-to-day execution and content production responsibilities.
Strategic thinking; superior project management skills; thorough knowledge of strategic communications, public relations and marketing; knowledge will encompass best practices in providing guidance for media relations and paid, owned, earned and shared channels.
Preferred Qualifications
Education
Advanced degree in strategic public relations, marketing, communications or journalism.
Experience
7 years of experience in a communications role in media relations, digital marketing and communication, brand strategy, advertising, and/or extensive writing and editing.
Experience in developing crisis communications or critical public relations.
Knowledge, Skills & Abilities
Knowledge of the energy industry, especially natural gas utility experience.
Familiarity with AP Style and project management.
Our Competencies
Puts Safety First – Protect people and the environment every day
Be Curious & Adapt – Welcome change and keep learning
Create Value for Customers – Build relationships and deliver quality work
Be Accountable & Respectful – Do what’s right and follow through
Foster Strong Teams – Build trust through teamwork and help people grow
Working Conditions
Available for on-call and after-hours work on projects and issues or crisis management.
Physical Demands
Expected to travel to company events or crises, at times with minimal warning, to provide on-site
support.
Incident Response Assignment
Our community relies on Peoples Gas to respond swiftly and effectively to all types of incidents, including but not limited to major storm events (e.g., extreme cold, tropical storms, hurricanes), gas leaks, equipment failures, environmental hazards, and other emergencies that may impact public safety or service continuity.
Peoples Gas depends on each team member to fulfill their primary and/or alternate roles and responsibilities during such incidents. As a Team Member of Peoples Gas, you will be assigned an Incident Response Assignment, receive training related to your role, and may participate in mock drills or exercises simulating various emergency scenarios.
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Nearest Major Market: Tampa
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