Executive Producer + Account Director
Launch TN
Big Slate Media is a Knoxville-based production company and agency. Founded in 2015, we help our partners create content that doesn’t suck. We believe great creative happens when artistry, ingenuity, compassion, collaboration, positivity, authenticity work together to create meaningful connections between brands and audiences. For us it’s all about creating relationships and interactions that transcend the transaction. Whether that be between a customer and a brand or between us and our partners. Over the years, we’ve evolved far beyond a traditional production company. Today, we partner with brands to develop campaigns, content ecosystems, and creative strategies that solve real business challenges. Our unique combination of agency services and production capabilities allows us to help clients think bigger, move faster, and create work that connects. Brands grow when creativity is built as a system.
About the Role
The Executive Producer + Account Director serves as a primary driver of revenue, partnerships, and growth for the company. This role is responsible for generating new business, expanding existing client relationships, and helping shape creative solutions that align with client goals. It sits at the intersection of business development, strategic thinking, and creative problem‑solving across agency services and production.
Key Responsibilities
Growth & Business Development
- Drive new business through strategic networking, relationship building, referrals, community involvement, and proactive outreach.
- Build and maintain a healthy pipeline of opportunities across brands, agencies, organizations, and strategic partners.
- Lead opportunities from first conversation through close, collaborating with internal teams to develop solutions that create value for clients.
- Identify and pursue high‑impact opportunities that align with Big Slate’s strengths, capabilities, and long‑term vision.
- Stay deeply connected to industry trends, emerging technologies, shifting audience behaviors, and market opportunities.
- Help clients understand what is possible by connecting business objectives to creative, strategic, and production solutions.
Relationship Development
- Build and nurture high‑trust relationships with clients, partners, community leaders, and industry decision‑makers.
- Serve as a trusted advisor who can confidently engage with executives, marketing leaders, creative teams, and business owners.
- Maintain intentional communication with key accounts to drive retention, growth, and long‑term partnership opportunities.
- Create meaningful interactions that extend beyond transactions and contribute to lasting relationships.
- Represent Big Slate as a credible, connected, and thoughtful leader within the marketplace.
Creative Strategy & Proposals
- Lead the development of proposals, treatments, presentations, budgets, and strategic recommendations that win work.
- Collaborate closely with agency, creative, and production teams to shape ideas that are both ambitious and executable.
- Gather and translate client insights into clear strategic direction that helps internal teams develop effective solutions.
- Help clients think beyond individual projects and toward integrated campaigns, content ecosystems, and long‑term growth strategies.
- Build budgets that balance creative ambition, operational realities, client expectations, and company profitability.
- Understand where emerging technologies and AI‑driven workflows can create efficiencies while protecting the integrity of the creative process.
Brand Presence & Community
- Actively represent Big Slate at industry events, conferences, networking opportunities, festivals, and community initiatives.
- Build visibility for both yourself and the company through relationships, thought leadership, and industry involvement.
- Strengthen Big Slate’s reputation as a trusted creative and strategic partner.
- Contribute to marketing, business development, and brand‑building initiatives that support company growth.
Account Leadership & Project Oversight
- Serve as the primary relationship lead for accounts and projects originated through personal business development efforts.
- Help guide creative, strategic, and production conversations to ensure work aligns with client objectives and project goals.
- Collaborate with agency, creative, production, and leadership teams to develop solutions that best serve the client and the work.
- Advocate for the client experience, creative vision, and overall quality of execution throughout the lifecycle of a project.
- Maintain alignment between client expectations, budgets, schedules, production realities, and internal collaboration.
- Support the successful delivery of projects while fostering a positive, solutions‑oriented environment across departments.
- Help clients navigate complex decisions around strategy, production, content creation, resource allocation, and campaign development.
On Set & Client Experience
- Be present on key productions as a relationship leader and trusted client partner.
- Ensure clients feel informed, supported, and confident throughout the production process.
- Help bridge the gap between creative vision, client expectations, and production execution.
- Support production teams by facilitating communication, alignment, and problem‑solving when needed.
- Represent Big Slate’s commitment to hospitality, professionalism, and exceptional client experience both on set and off.
Required Experience
- Minimum of three (3) years of experience in business development, agency leadership, account management, production, marketing, creative services, or a related field.
- Demonstrated experience developing and managing significant client relationships and revenue‑generating partnerships.
- Experience developing budgets, proposals, scopes of work, and strategic recommendations.
- Strong understanding of production workflows, creative development, campaign strategy, and content marketing.
- Proven ability to navigate conversations with executive leadership teams and key decision‑makers.
- Experience managing complex projects involving multiple stakeholders, budgets, and timelines.
- Understanding of emerging technologies, artificial intelligence tools, and modern content creation workflows.
- Excellent written, verbal, and presentation skills.
- Strong business acumen and strategic thinking abilities.
- Professional, confident, and approachable demeanor.
- Existing industry relationships and professional network are a significant plus.
- Strong interpersonal skills including empathy, communication, adaptability, leadership, problem‑solving, responsibility, and dependability.
What’s in It for You?
Compensation & Benefits
- Competitive salary based on experience.
- Uncapped commission opportunities tied to new business development and account growth.
- Employee profit‑sharing program.
- 401k with a 4% company match.
- Shared expenses for health, vision, and dental insurance.
- Paid vacation and holidays.
- Quarterly mental health day.
Growth & Leadership
- Direct collaboration with company leadership and the opportunity to help shape the future of Big Slate.
- Meaningful influence on company growth, service offerings, partnerships, and strategic direction.
- A seat at the table as we continue to evolve our agency, production, and technology offerings.
- Paid continuing education, certifications, conferences, and professional development opportunities.
Creative & Professional Opportunities
- Build relationships with regional and national brands while helping create work that genuinely moves the needle.
- Collaborate across strategy, creative, production, social, web, and emerging technologies to develop solutions beyond traditional advertising.
- Work alongside award‑winning creatives, strategists, producers, and storytellers.
- Attend industry conferences, film festivals, networking events, client activations, and business development opportunities.
- Occasional travel for client meetings, productions, events, and industry engagement.
Tools & Resources
- Availability of professional production equipment, gear, and studio space for personal creative projects.
- Exposure to emerging technologies and workflows that help shape the future of content creation.
Culture
- A team that believes the best about each other and our clients; where grace and compassion create safety for creativity and growth.
- Relaxed, casual work environment built on trust, ownership, and collaboration.
- Bi‑annual company retreats aimed to address growth, industry insights, build connection across departments and align on vision.
- Regular culture activities like bar crawls, volunteer initiatives, passion projects, and watch parties.
- Office dogs and their owners for a friendly, supportive atmosphere.
How to Apply
To apply, please send your resume and any relevant work samples to View email address on click.appcast.io. Feel free to say hey and tell us a little about yourself and why you’re interested in the job (kinda an informal cover letter). Include a link to a piece of content you think doesn’t suck.
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