Director of Mobile Games User Acquisition

About the role We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio. This is a strategic role with real hands‑on ownership. You'll set the channel strategy, own ROAS targets, manage a team of 2–5 UA specialists, and work closely with creative and data to build scalable, profitable acquisition systems. The goal isn't just growth — it's profitable growth. What you'll own Full P&L; ownership of UA spend for the flagship game — scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets Define and execute the channel strategy across Meta and Google, with a clear expansion roadmap Lead, coach, and grow a UA team of 2–5 specialists — setting priorities, reviewing performance, and developing talent Partner with the creative team to brief, test, and iterate on performance creatives at scale Build and maintain reporting frameworks that connect spend to LTV, not just installs Provide UA direction and strategic input to other app teams across the portfolio Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy What we're looking for 5+ years in mobile UA, with at least 2 years in a lead or director-level role Proven track record scaling a mobile game profitably — Tier 1 and/or Tier 2 markets, with clear ROAS discipline Deep platform expertise in Meta Ads and Google UAC — campaign architecture, bidding logic, creative testing frameworks Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision‑making Experience managing or mentoring UA specialists and reviewing their work at a strategic level Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity Ability to communicate UA strategy clearly to non-UA stakeholders — product, finance, leadership Nice to have Experience with DSPs or programmatic beyond Meta/Google Familiarity with AI-powered creative production pipelines Cross-vertical UA experience (gaming + other app categories) Background in markets with strong gaming cultures: South Korea, Taiwan, Saudi Arabia, MENA, or similar #J-18808-Ljbffr Numrah