Content Strategist & Writer - Next Gen Infrastructure & AI

Content Strategist & Writer - Next Generation Infrastructure & AI

SHI is seeking a Content Strategist & Writer - Next Generation Infrastructure & AI to support the Next Generation Infrastructure solution pillar, with a focus on datacenter, networking, and AI-driven technologies, as part of the Editorial and Research team. This role is responsible for developing clear, compelling content that drives thought leadership, strengthens brand positioning, and supports campaign and product storytelling.

This position blends content strategy, editorial storytelling, and marketing writing, translating complex datacenter, networking, and infrastructure technologies—alongside emerging AI capabilities such as AI-enabled infrastructure, automation, and data platforms—into clear, value-driven narratives that resonate with target audiences. The Content Strategist partners closely with product and solutions marketing, growth marketing, demand generation, creative teams, and subject matter experts to create content that educates buyers, differentiates SHI in the market, and drives measurable growth across the funnel.

Role Description

• Develop content strategies aligned to Next Generation Infrastructure & AI business goals, go-to-market motions, industry trends, and audience needs

• Translate complex datacenter, networking, and AI infrastructure concepts into clear, compelling narratives for technical and business audiences

• Own full-funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, landing pages), ensuring alignment to awareness, consideration, and decision stages

• Collaborate on non-written content formats (video, podcasts, infographics, social media) to ensure cohesive storytelling across channels

• Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy

• Develop innovative approaches to building awareness and demand across modern infrastructure and AI use cases, including buyer-led topic clusters and modular, reusable content strategies

• Utilize AI tools to support research and drafting, applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice

• Support content publishing in SHI's Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability

• Monitor datacenter, networking, infrastructure, and AI industry trends and connect insights to SHI's services and solutions in a differentiated way

• Partner with editorial leadership and external agencies to develop research-backed thought leadership

• Integrate cross-solution messaging and align content to broader company narratives

• Continuously improve existing content through refreshes, repackaging, and optimization

• Apply SEO and AEO (Answer Engine Optimization) best practices to improve discoverability and performance

What Success Looks Like

• Content is clear, credible, and grounded in real buyer needs across infrastructure and AI use cases

• Content drives measurable business impact (engagement, conversion, lead quality, sales enablement)

• Content planning aligns to buyer journeys and structured topic clusters

• Content reflects industry insights and performs across traditional search and AI-driven discovery platforms

• Stakeholders trust your strategic recommendations and content expertise

• SHI is increasingly recognized as an authority in Next Generation Infrastructure and AI

Behaviors and Competencies

• Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.

• Detail-Oriented: Can identify errors or inconsistencies in work and make necessary corrections.

• Research: Can identify the need for, and initiate, independent research to gather necessary information without explicit instructions.

• Multi-Tasking: Can identify opportunities for task optimization, propose solutions, and manage multiple tasks without explicit instructions.

• Conceptual Thinking: Can develop and apply moderate conceptual frameworks to solve moderate problems.

• Time Management: Can generally use time effectively and is working towards improving task prioritization and deadline management.

• Intellectual Curiosity: Can actively seek out new learning opportunities and apply learned concepts to different situations.

• Self-Development: Can set personal development goals and take steps to achieve them.

• Documentation: Can independently create and update documentation, ensuring accuracy and consistency, and can identify gaps or areas needing clarification.

Skill Level Requirements

• The ability to effectively utilize applications like Word, Excel, PowerPoint, and Outlook to enhance productivity and perform various tasks efficiently. - Intermediate

• Proficiency in utilizing creative design applications such as Adobe Illustrator to create visually compelling graphics and designs. - Intermediate

• Experience in using HTML and CSS for web design and development tasks. - Intermediate

• The ability to apply SEO principles and best practices to enhance the visibility and performance of web designs. - Intermediate

• Ability to create clear and effective technical documentation. - Intermediate

Other Requirements

• Bachelor's Degree in Communications or a related field, or equivalent experience

• 7+ years of experience in content marketing, editorial, or B2B/technical writing

• Proven experience writing across multiple formats, including long-form and executive-level content

• Demonstrated ability to communicate complex infrastructure and AI concepts effectively

• Experience working cross-functionally with marketing, creative, and SMEs

• Proficiency with tools such as Microsoft Office, Asana, WordPress, and SEMrush

• Ability to travel to SHI, partner, and customer events as needed

Preferred

• Experience in datacenter, networking, infrastructure, and/or AI-related technologies

• Familiarity with AI concepts such as automation, data platforms, and AI-enabled infrastructure

• Familiarity with product marketing concepts (positioning, personas, value propositions)

• Experience creating sales enablement or go-to-market aligned content

The estimated annual pay range for this position is $80,000 - $130,000 which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status