Director of Sales & Marketing

Omni Dallas Hotel is seeking a dynamic Director of Sales and Marketing who brings strong leadership, strategic vision, direction, and execution. Based in Downtown Dallas, you will engage in leading a dynamic team of associates in the Commercial Division along with representing the hotel through key partnerships on a local, regional, and national level. Overall Sales Strategies and Development Develop and execute comprehensive sales strategies to achieve annual revenue, occupancy, ADR, and market share goals. Identify and pursue new business opportunities across Group, Corporate Travel, Leisure, and Catering in all segments. Establish and maintain relationships with key meeting planners, travel partners, and industry stakeholders. Lead strategic account management efforts to maximize revenue production and customer retention. Analyze market trends, competition, and customer demand to identify growth opportunities. Represent the hotel at industry events, trade shows, networking functions, and community organizations. Develop annual sales plans, deployment strategies, and market penetration initiatives. Revenue Strategies Collaborate with Revenue Director to develop pricing, inventory and distribution strategies that maximize hotel profitability. Drive achievement of budgeted revenue, occupancy, ADR, RevPAR, and market share objectives. Review pace reports, forecasts, booking trends and demand patterns to identify revenue opportunities. Develop promotional strategies to stimulate demand during need periods. Monitor and evaluate sales production, segmentation performance, and channel effectiveness. Participate in daily business reviews and weekly revenue strategy meetings while contributing to revenue optimization decisions. Marketing and Branding Collaborate with Director of Marketing to develop and execute integrated marketing plans that support revenue generation and brand awareness. Ensure all Brand standards are compliant and consistent across all marketing channels that is guest and associate facing. Oversee all marketing efforts that are owned, earned, or paid through targeted campaigns. With the Director of Marketing managing key relationships with agencies, media partners, tourism organizations, and community stakeholders. Evaluate campaign effectiveness through performance metrics and analytics. Identify opportunities to strengthen market positioning and enhance the hotels Unique Selling Propositions. Service Execution and Reputation Management Convention and Catering Services teams to ensure seamless execution of guest and client experiences. Maintain strong relationships with key customers to understand expectations and identify service improvement opportunities. Monitor guest satisfaction scores, online reviews, and reputation management platforms. Address customer concerns and service recover situations in a timely and professional manner. Ensure sales commitments and client expectations are effectively communicated to operational departments. Departmental Administration Develop and manage departmental budgets, forecasts, and financial performance metrics. Maintain accurate sales reporting, forecasting, systems management, and business analytics. Ensure compliance with company audit policy and standards are met. Oversee contracts, sales systems, CRM utilization, and departmental documentation. Monitor departmental expenditure to ensure effective resource allocation and forecast accuracy. Review, assess and present monthly, quarterly, and annual budget and business reviews to key stakeholders. Ensure sales commitments and client expectations are effectively communicated to operational departments. Team Leadership and Development Lead, coach, and develop the Commercial Division. Establish performance goals, associate engagement, and developmental plans for team members. Foster a culture of collaboration, innovation, engagement, and ways to always improve. Conduct one on ones, bi/annual performance reviews along with creating a succession planning for the Commercial Division. Recruit, train, mentor and retain top talent within the Commercial organization. Promote open communication and strong cross functional relationships throughout the hotel. Inspire teams to achieve exceptional performance while creating a positive and rewarding work environment. Requirements Skills & Requirements Account Planning Skills. Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations. Management of the customer decision and relationship process. Ability to communicate issues and concerns at all level of the organization. Ability to direct and lead activities through internal and external resources. Strong interpersonal skills and the ability to work in a team oriented environment. Business planning skills and budget management skills. Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition. Creative and strategic skills. Ability to manage multiple priorities and reprioritize when necessary. Financial analysis skills. Ties strategies and planned actions and results. Strong statistical analysis and business case development. Communication skills including group presentations, written and oral. Team management skills including participation, engages in difficult issues, and effectively influences non-direct reports. Strong understanding and expertise in the sales & marketing process. Qualifications Must have Director of Sales & Marketing Experience in a luxury hotel/resort. Must have a minimum of 5 years of senior sales and/or marketing leadership experience managing more than 10 employees. College degree or equivalent experience. Proficient in use of Excel, Word and access database tools. #J-18808-Ljbffr Omni Hotels