Digital Experience & Web Strategist, Senior Manager

UX Strategy Senior Manager We are seeking a strategic and hands‑on leader to define and deliver the future of Booz Allen's digital experience. This role combines UX leadership with ownership of the web channel as a primary platform for audience engagement, brand storytelling, and lead generation. Responsibilities Define and evolve the end‑to‑end digital experience vision across web and adjacent channels, translating business goals into clear experience strategies and roadmaps. Own the web channel strategy, including site architecture, content models, and continuous optimization to improve engagement and performance. Lead UX design across digital channels, ensuring high‑quality interaction design, usability, content strategy, and visual consistency. Provide hands‑on design direction and feedback, elevating the quality of UX deliverables and team output. Establish and govern an enterprise design system and UI pattern library, ensuring scalability, accessibility, and consistency. Architect cross‑channel user journeys that connect web, email, marketing automation, and sales enablement touchpoints. Define and implement digital channel measurement metrics, KPIs, and performance insight frameworks. Define and lead experimentation strategies to continuously optimize experiences. Serve as a strategic advisor to marketing and business stakeholders, translating experience strategy into business outcomes. Lead and develop a multidisciplinary UX team, setting standards for quality, process, and performance. Qualifications 10+ years of experience in UX design, product design, UX‑focused product management, or digital strategy, including leadership responsibility. Experience in UX design, interaction design, and usability best practices. Experience defining, implementing, and scaling design systems. Experience leading UX teams and delivering digital experiences at enterprise scale. Experience with stakeholder management and influencing senior leaders. Experience working in complex, matrixed organizations. Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, KPI definition, and performance insights frameworks. Ability to display a portfolio of UX or web UI work, demonstrating end‑to‑end systems thinking, high‑quality execution, and measurable impact on user experience and business outcomes. Ability to display ownership of a major digital channel, including strategy and performance outcomes, and operate as both a strategic leader and hands‑on contributor. Bachelor’s degree. U.S. citizenship required. Nice to Have Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud. Experience with personalization and journey orchestration tools such as Adobe Target or CDPs. Experience in B2B or B2G environments with longer, relationship‑driven sales cycles. Experience integrating UX with content strategy, SEO, and digital analytics. Experience with sales enablement platforms and their role in the customer journey. Experience with enterprise CMS platforms such as AEM or Contentful. Knowledge of data ecosystems, including data lakes and customer data platforms. Knowledge of accessibility standards, including WCAG. Compensation Projected salary range: $142,900.00 to $266,000.00 (annualized USD). Benefits Health, life, disability, financial, and retirement benefits; paid leave; professional development; tuition assistance; work‑life programs; dependent care. Full‑time and part‑time employees working at least 20 hours a week are eligible for the full benefits program. Commitment to Non‑Discrimination All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran, or any other status protected by applicable federal, state, local, or international law. #J-18808-Ljbffr Booz Allen Hamilton