Senior Analyst, Marketing Intelligence & Audience Strategy

Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation-AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Cvent's Global Demand Center is seeking an organized, strategic, and analytical marketing professional to join our marketing team as an audience targeting specialist. Our ideal candidate is a skilled project manager with a passion for marketing operations, understanding of how personalization in marketing campaigns is key, and interest in discovering new ways to solve the needs of the business.


In this role on the Marketing Data & Insights team, you will: serve as an audience targeting expert, analyze marketing program performance, and operationalize how we "go to market" across all channels. We are looking for an individual with excellent technical and communication skills that thrives in a collaborative environment, who is willing to build relationships and get things done, and demonstrated experience with AI in the workplace. While attention to detail is crucial, the ability to be flexible, think quickly on your feet, and fully understand dependencies and the "big picture" is also important.


In This Role, You Will:

• Market/Audience Segmentation and the "Ideal Customer Profile"
• Support TAM, SAM, ICP, and buyer persona research and documentation
• Analyze customer, prospect, and behavioral data to refine and maintain Cvent's Ideal Customer Profile (ICP) globally, using a wide variety of reporting techniques such as, but not limited to, excel pivots, AI agents and basic SQL queries.
• Partner with Product Marketing and Sales to define and evolve target audience segments for always-on and campaign-based marketing programs by analyzing past and current customer data.
• Assist in identifying data gaps, inconsistencies, and segmentation opportunities across systems using AI queries and agents.
• Audience First Strategy, Consultation, & Usage
• Use data, insights, and AI to enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) by providing audience recommendations and supporting analysis.
• Prepare clear summaries, charts, and analyses for internal stakeholders
• Translate analytical findings into simple, actionable takeaways
• Assist in documenting standard audience definitions and segmentation logic
• Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey.
• Support presentations and documentation used by marketing teams
• Audience Data Enablement & Governance
• Ensure target contact lists are consistent, accurate, and compliant across marketing systems.
• Learn how audience data is used in AI-enabled marketing tools such as predictive scoring and personalization
• Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally.

Here's What You Need:

• 3-5+ years of experience in marketing data operations, marketing analytics, business analytics, consulting or a related role.
• Demonstrated experience with AI in the workplace
• Familiarity with audiences, segmentation, and marketing-owned communications strategy
• Strong analytical and problem-solving skills
• Comfort working with data sets and basic analysis tools
• Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights.
• Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce
• Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines.
• Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently.

The Following Would Offer a Strong Advantage:

• Advanced knowledge of SQL.
• Experience with contact data vendors like ZoomInfo, Slintel, etc.
• Experience with usage of data visualization/BI tools like Sigma or Tableau
• Experience with intent vendors like 6Sense

Physical Demands
We are not able to offer sponsorship for this position


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