Senior Life Plan Community: Associate Director of Marketing & Communications

Job Description

Job Description

Kendal at Oberlin is a full-service life plan community, which primarily serves older adults in the Quaker tradition. Residents are assured a lifetime of healthcare including short- and long-term nursing services, memory care and assisted living. Equally important, residents enjoy an independent, enriching living experience.

Kendal at Oberlin's Sales & Marketing Department is seeking an outgoing and professional individual for the role of  Associate Director of Marketing & Communications for our Senior Life Plan Community. Reporting to the Chief Executive Officer, this ever important Associate Director of Marketing & Communications will develop and implement marketing and public relations strategies to promote the organization’s image, engage the wider community, and support occupancy goals for independent and assisted living. Additionally, they will oversee marketing communications, media production, and public relations activities to generate quality leads for independent and assisted living. More specifically, the Associate Director of Marketing & Communications will be responsible for including but not limited to:

• Collaborating with the Associate Director of Sales and Director of Community Outreach to plan and manage shared budget items, including public relations and consulting.
• Developing and executing marketing and public relations strategies to maintain a consistent lead pipeline and a positive image in the larger community.
• Producing marketing newsletters (print and digital), advertisements, video and other media as required. 
• Collaborating with Affiliate Marketing Directors and supporting corporate marketing projects and initiatives. 
• Coordinating Board Marketing Advisory Committee responsibilities. 
• Developing working relationship with trusted photographer/videographer and schedules and oversees photoshoots.
• Collaborating with all departments for marketing content and communication needs.
• Maintain Priority Portal (exclusive page for Priority List members) including content management and generating new user logins.
• Identifying and resolving short-term and long-range issues through creating options and action plans.
• Owner of the Kendal at Oberlin Canva account and maintains non-profit status, adds new employee/resident users when requested and capable of providing introductory training sessions.
• Working with the Sales/Marketing Assistant Analyst to generate appropriate reports and analysis.

Qualifications and Experience:

• Bachelor’s Degree or equivalent experience preferred.
• 5-10 years of experience in marketing, communications or related field. 
• Strong organizational, interviewing and communication skills.
• Demonstration of proficiency in computer skills, Microsoft Office (Word, Outlook, Excel). 
• Self-starter, team player and passionate about serving older adults.
• Professional appearance and demeanor required.
• Good speaking and writing skills.
• Must be able to work 40 hours per week with occasional additional hours as necessary to meet all areas of responsibility, including occasional evening and weekend hours.