Program Manager Dealer Accelerate Program (DAP)

Stellantis

The Program Manager Dealer Accelerate Program (DAP) is responsible for overseeing the daily operations, accruals, reporting, performance analytics, and strategic direction of the Dealer Accelerate Program (DAP). This role ensures program compliance, accurate accruals, manages advertising governance, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness and dealer value.

Key Responsibilities

Program Administration & Operations

Administer all aspects of the Dealer Accelerate Program (DAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.

Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers.

Maintain accurate program accruals, records, guidelines, and standard operating procedures.

Reporting & Performance Tracking

Develop, manage, and maintain reporting dashboards and performance summaries for leadership, field teams, and dealers.

Track spend utilization, program adoption, compliance status, and performance KPIs.

Deliver monthly, quarterly, and ad?hoc reporting with insights that support strategic decision?making.

Advertising Governance & Compliance

Monitor adherence to advertising guidelines, brand standards, and program rules.

Partner with advertising compliance, marketing, and BC teams to ensure claims, documentation, and spend submissions meet program standards.

Identify process gaps and recommend improvements to ensure program integrity.

Performance & Demand Analysis

Analyze program participation, spending trends, media performance, dealer needs, and market demand.

Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI.

Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.

Strategic Recommendations & Program Enhancements

Provide data?driven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.

Support rollout of new program features, updates, and policy changes across departments.

Collaborate with cross?functional teams to ensure continuous improvement and alignment with broader retail and brand strategies.

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Vacancy posted 1 day ago

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