Director, Digital Investment

Activation & Optimization - The Operators and Negotiators

We are a 1,000-piece puzzle. Each of us is essential, interconnected, and intentionally designed. Together, we create something powerful: media that matters, growth that lasts, and a culture we are proud to build.

As part of our Activation & Optimization team, the Operators and Negotiators, you help transform strategy into action. This team brings audience insights and media plans to life through thoughtful investment, disciplined execution, and continuous optimization. From digital platforms to advanced TV ecosystems, we ensure every decision is intentional, every investment is accountable, and every opportunity is maximized.

As Director, Digital Investment, you serve as a strategic leader across the agency. You guide complex investment strategies, shape marketplace partnerships, mentor and develop talent, and act as a trusted advisor to clients and internal teams. You balance immediate business needs with long-term growth opportunities, helping ensure our investment approach remains innovative, effective, and aligned with client objectives. Your leadership elevates both the work and the people delivering it.

WHAT YOU'LL DO

Strategic Investment Leadership

• Lead digital and advanced TV investment strategy across CTV, OTT, OLV, Audio, Streaming, Programmatic, and emerging platforms.
• Develop investment frameworks and marketplace strategies that align audience insights, business objectives, and media performance goals.
• Identify opportunities for innovation, testing, and optimization that create measurable business impact.
• Translate marketplace trends, platform developments, and emerging technologies into actionable recommendations for clients and teams.

Client Leadership & Partnership

• Serve as a senior strategic advisor to clients, providing investment expertise, marketplace intelligence, and performance-driven recommendations.
• Lead executive-level presentations, investment reviews, and strategic planning discussions.
• Build trusted relationships through transparency, credibility, and thoughtful guidance.
• Support new business opportunities by representing Attention Arc's investment philosophy, capabilities, and strategic approach.

Marketplace & Commercial Leadership

• Lead negotiations for enterprise-level agreements, preferred partnerships, annual commitments, and strategic marketplace initiatives.
• Cultivate strong relationships with media partners to unlock value, innovation, first-to-market opportunities, and competitive advantages for clients.
• Ensure investments are aligned with agency standards, client goals, and evolving marketplace dynamics.

Team Development & Operational Excellence

• Mentor, coach, and develop Associate Directors, Supervisors, and Investment team members.
• Elevate strategic thinking, investment acumen, analytical rigor, and communication skills across the team.
• Establish and maintain high standards for executional quality, operational consistency, and investment stewardship.
• Foster collaboration across Planning, Account Services, Analytics, Operations, Linear Investment, and Technology teams.
• Contribute to building a culture of continuous learning, curiosity, accountability, and growth.

WHAT YOU'LL BRING
Experience & Technical Expertise

• 8-10+ years of experience in digital investment, media activation, advanced TV, or related media leadership roles.
• Strong performance media background with a track record of driving measurable business outcomes.
• Deep expertise across CTV, OTT, OLV, Programmatic, Audio, Streaming, and emerging digital media ecosystems.
• Significant video investment experience, including strategic planning, marketplace negotiations, and performance optimization.
• Strong publisher and media partner negotiation skills, including experience securing favorable pricing, added value, and strategic partnerships.
• Experience managing and developing high-performing teams, including coaching, mentorship, and performance management.
• Advanced understanding of media marketplace dynamics, vendor negotiations, pricing models, and investment strategies.
• Experience managing complex, multi-channel investment portfolios and large-scale client relationships.
• Advanced understanding of measurement frameworks, attribution methodologies, and performance optimization.

Capabilities

• Proactive and self-directed, with a natural inclination to identify opportunities, solve problems, and move work forward without being asked.
• Positive, solutions-oriented mindset with the ability to navigate challenges with professionalism and resilience.
• Exceptional attention to detail and commitment to executional excellence.
• Strong sense of ownership and accountability, consistently following through on commitments and delivering high-quality work.
• Strategic thinker who can connect business objectives, audience behavior, media strategy, and investment decisions.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Executive presence with exceptional written, verbal, and presentation skills.
• Ability to manage complexity while maintaining clarity, focus, and momentum.
• Collaborative leadership style that builds trust across teams, clients, and partners.
• Learning agility and curiosity around evolving media channels, technologies, and consumer behaviors.
• Ability and willingness to work from our Irvington, NY office as part of our hybrid, in-office culture.

Preferred Qualifications

• Established relationships with key publishers, media partners, and platform representatives.
• Experience supporting direct response and performance-focused clients.
• Experience working within a performance-driven independent agency environment.
• Familiarity with emerging measurement approaches, audience strategies, and evolving media technologies.

WHO YOU ARE

At Attention Arc, how you work is just as important as what you deliver. Our core competencies define the skills and behaviors that drive strong performance and meaningful impact:

Credibility: You bring deep marketplace expertise and strategic perspective to every decision. Your recommendations are grounded in experience, insight, data, and sound judgment, earning the trust of clients, partners, and colleagues.

Clarity: You simplify complexity and provide direction. Whether presenting to clients, leading teams, or navigating marketplace challenges, you communicate with purpose and help others move forward with confidence.

Connection: You build strong relationships across teams, disciplines, and external partners. You foster collaboration, encourage diverse perspectives, and create alignment around shared goals.

Care: You invest in both outcomes and people. You lead with integrity, develop talent thoughtfully, and consider the impact of your decisions on clients, teammates, and the broader organization.

Culture & Character: You model our values through your actions. You create accountability, inspire excellence, and contribute to a culture where people feel empowered to learn, grow, and do their best work.

WHO WE ARE

We're a media agency built for brands that value intention.

At Attention Arc, we exist to restore intention to media. We combine deliberate media craft with technology designed to amplify it. We build trusted partnerships so every decision stays aligned with what matters most.

Media doesn't fail because of technology.

It fails when intention is missing.

That's why we exist.

To restore intention to media.

Media starts and ends with people. We put people at the center of media, the people who build it, the people who optimize it, and the people it reaches. Guided by experience and powered by technology, we create meaningful media that earns attention, action, and trust.

Our culture is shaped by our values:

• All In - We show up with intensity and ownership.
• No Sidelines - We collaborate without ego or boundaries.
• Move With Curiosity - We ask why, explore boldly, and learn fast.
• Truth With Heart - We communicate with honesty and empathy.

Together, these values guide how we think, how we work, and how we grow.

OUR COMMITMENT TO INCLUSION:

At Attention Arc, we believe people do their best work when they feel they belong. Inclusion isn't just about representation, it's about creating an environment where people feel seen, supported, and comfortable showing up as themselves.


We value different lived experiences and perspectives, and actively create space for those voices to shape our work. We're committed to building an agency where everyone has a genuine seat at the table and is trusted to step in and contribute - fostering collaboration, encouraging curiosity, and creating opportunities for people to take ownership and make an impact.


Because when people feel heard, respected, and confident to step forward, we all move forward - together.

WHAT WE OFFER:

Compensation: The estimated range for this role is $130,000 - $160,000 . Compensation packages are based on the skill level and experience each candidate brings to the role.


We're committed to rewarding our people fairly and supporting their growth with intention. Our salaries are competitive, thoughtfully benchmarked, and designed to ensure equity across roles, experience, and impact. Growth at Attention Arc isn't tied to a calendar, it's driven by performance, progress, and potential. We continuously invest in our people through ongoing feedback, development, and opportunities to take on more, so you can keep building your career in meaningful ways.

We're committed to making sure that everyone at Attention Arc has what they need to thrive, not just professionally, but personally.


Here's what you can expect:

• Flexible Paid Time Off
• Comprehensive Medical, Dental, and Vision plans
• Competitive Parental Leave that gives you time to bond with your family
• Hybrid work model with in-office collaboration
• Mental health support
• Annual agency contribution to 401(k)
• Flexible Spending Accounts (FSAs) and Healthcare FSA
• Commuter benefits and corporate discounts
• Carrot Fertility and family-building support
• Employee Assistance Program (EAP)
• Casual work environment, team building, and other social events

LOCATION

We operate on a hybrid, in-office model designed to foster collaboration, mentorship, and hands-on learning. Employees are expected to work from the office three days per week (Tuesday, Wednesday, and Thursday) to fully experience the energy of our teams and build meaningful connections.

Candidates must reside in and be able to commute to one of the following office locations, three days a week:

• Irvington, New York

RIGHT TO WORK IN THE US

You must be authorized to work in the United States for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.