Sales Manager

Job Description

Job Description

About Covenant Place:

At Covenant Place, we are dedicated to creating safe, comfortable, and vibrant communities where seniors can thrive. As a large, faith-based Continuing Care Retirement Community offering Independent Living, Assisted Living, and Skilled Nursing, we are committed to delivering exceptional care and meaningful lifestyle experiences.

Our Sales Team plays a crucial role in ensuring our communities grow and thrive by connecting with prospective residents and their families, showcasing the value of our services, and guiding them toward the right living solution.

Now Hiring: Sales Manager (Six-Figure Leadership Opportunity)

Are you a high-performing senior living sales leader ready to step into a role with greater impact, visibility, and influence? Covenant Place is seeking a dynamic, goal-driven, and customer-focused Sales Manager to lead our sales efforts and drive occupancy growth.

This is a six-figure sales leadership opportunity , offering a competitive base salary plus a robust performance-based bonus structure.

Why Join Covenant Place?

At Covenant Place, we foster a culture of compassion, leadership, and growth—for both our residents and our team members. We offer:

• Competitive salary + performance bonus structure (six-figure earning potential)

• Comprehensive health, dental, and vision insurance

• Paid time off and holidays

• Company-paid life insurance

• Company-paid Employee Assistance Program

• Ongoing professional development opportunities

• Strong regional leadership support

• Opportunity to shape and influence growth strategy

• Established and respected organization with a full continuum campus

Position Summary:

The Sales Manager is responsible for leading the community’s sales and marketing efforts, achieving occupancy goals, and building strong relationships with prospective residents, their families, and the broader community.

This role requires strategic planning, proactive outreach, and a passion for helping seniors find their ideal living environment, all within a performance-driven culture focused on results and meaningful connections.

Essential Duties and Responsibilities:

Sales & Marketing Strategy:

• Develop and execute strategic sales plans to achieve and exceed occupancy targets

• Conduct market analysis to identify opportunities for growth and competitive advantages

• Implement marketing campaigns, events, and outreach programs to generate leads

Lead Management:

• Manage the full sales cycle from inquiry to move-in, ensuring a seamless and personalized experience

• Track and report sales activities, lead conversions, and occupancy trends

• Utilize CRM software to maintain accurate and up-to-date prospect records

Relationship Building:

• Build and maintain strong relationships with prospective residents, families, referral sources, and community partners

• Represent Covenant Place at community events, networking opportunities, and professional gatherings

Team Collaboration:

• Partner closely with the Executive Director and internal teams to align sales efforts with community goals

• Provide guidance and support on effective sales techniques and customer engagement

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business Administration, or related field preferred

Experience:

• 2–3+ years of sales experience, preferably in senior living, healthcare, or hospitality

• Proven track record of meeting or exceeding sales targets

Skills:

• Strong sales, negotiation, and closing abilities

• Excellent communication and interpersonal skills

• Proficiency in Microsoft Office and CRM systems

• Ability to work independently and thrive in a fast-paced environment

Physical Requirements:

• Ability to travel locally for outreach and networking events

• Occasionally lift marketing materials up to 20 lbs

Certifications & Requirements:

• Must pass background check and drug screening

• Valid driver’s license with clean driving record (if travel required)

If you’re a motivated sales leader ready to elevate your career, make a meaningful impact, and drive results in a thriving senior living community—we’d love to connect with you.

Apply today and be part of the Covenant Place mission.

INDHP