Senior Product Marketing Manager

Senior Product Marketing ManagerIndex Exchange is seeking a technically-minded Senior Product Marketing Manager based in New York City to own go-to-market strategy and execution across key areas of our Core Exchange roadmap, including agentic capabilities, machine learning and optimization, and data and identity solutions. This is a highly strategic role for someone who operates with autonomy, influences cross-functional stakeholders, and drives measurable adoption and growth across a complex and evolving product ecosystem. You will act as the product marketing owner for your areas, accountable for how our solutions are positioned, brought to market, and adopted by customers. At the same time, you will serve as the voice of the market, bringing forward customer feedback, market insights, and competitive intelligence to identify opportunities, inform positioning, and influence product and go-to-market strategy. You will shape product narratives and bring new capabilities to market, ensuring our solutions resonate with customers and the broader industry. You will lead go-to-market strategy and execution, driving adoption, building thought leadership, and equipping Sales and Services with the insights, narratives, and materials needed to succeed. This role reports to the VP, Product Marketing and works closely with cross-functional teams including Product Management, Sales and Services, Marketing, Communications, Learning and Development, Finance and Analytics, and Legal.What We're Looking For:Proven ability to own and drive product marketing strategyStrong experience developing positioning, messaging, and go-to-market strategies for complex, technical products, with a demonstrated ability to simplify complex concepts into clear, compelling narrativesAbility to translate sophisticated concepts into clear, customer-centric narrativesDemonstrated success influencing cross-functional teamsStrong analytical mindset with experience using data to inform strategy and measure performanceExcellent communication and storytelling skillsHere's What You'll Be Doing:Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and executionYou will develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narrativesPartner closely with Product Management to influence value propositions, launches, and roadmap directionLead global go-to-market strategies for new products, features, and partnershipsDrive product adoption and growth by defining KPIs and measuring impactBuild and deliver high-impact sales enablement, including collateral, training, and customer-facing materialsProactively drive thought leadership and identify opportunities to grow awareness and influence in the market (e.g., industry events, content, partnerships)Here's What You Need:6–8+ years of experience in product marketing, product management, or a related field (ad tech preferred)Experience owning product marketing for a defined product area or domainProven track record of driving product adoption and go-to-market outcomesStrong business acumen and ability to connect product strategy to commercial impactAbility to operate autonomously in a fast-paced, evolving environmentExperience partnering cross-functionally across Product, Sales, and MarketingThe base salary range for this role is $190,000 to $220,000. The total compensation package may vary depending on non-discriminatory factors such as job-related knowledge, skills, and experience.Why You'll Love Working Here:Comprehensive health, dental, and vision plans for you and your dependentsPaid time off, health days, and personal obligation days plus flexible work schedulesCompetitive retirement matching plansEquity packagesGenerous parental leave available to birthing, non-birthing, and adoptive parentsAnnual well-being allowance plus fitness discounts and group wellness activitiesEmployee assistance programMental health first aid program that provides an in-the-moment point of contact and reassuranceOne day of volunteer time off per year and a donation-matching programMonthly town halls and regular community-led team eventsMultiple resources and programming to support continuous learningA workplace that supports a diverse, equitable, and inclusive environment – learn more hereEqual Employment OpportunityAt Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.Accessibility For Applicants With DisabilitiesIndex Exchange welcomes and encourages individuals with disabilities to apply to work with us. If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.Index Everywhere, Index AnywhereOur corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.AI Disclaimer:Automated tools including artificial intelligence may be used to assist in screening and assessing applicants for this role. All hiring decisions involve human review.