Campaign Manager, Fire TV

Join the team changing the future of entertainment. Fire TV is an industry‑leading media experience and one of the most innovative and fastest‑growing businesses in consumer devices, with over 50 million active customers. This role joins a passionate, fun team where everyone has an entrepreneurial spirit, unrelenting tenacity to get things done, and focus to deliver significant impact on our customers’ lives. Key job responsibilities Ownership of strategy development and integrated communications briefs, with oversight across all aspects of the campaign process from strategy to ideation to execution to measurement. Drive collaboration with a sizable team of cross‑functional partners, inclusive of business, onsite, project management, paid media, creative, PR, product, measurement and beyond. Oversee the execution of wide scope media campaigns through the creative allocation of media tactics and delivery of standard and custom creative in partnership with media and external partners. Work in partnership with research & insights teams to design learning agendas and measurement for integrated communications plans. Craft detailed documentation to lead communication plan and campaign reviews with senior leaders & stakeholders and global partners. Apply key learnings to inform decision making through research & analysis, financial analysis & testing. Understand constraints & challenges; but lead with a creative solution mindset, to find ways in, break down barriers & illuminate opportunities. A day in the life In this role, you will own and influence Fire TV marketing campaigns, working closely with cross‑functional partners from ideation through execution. You will work collaboratively with creative, media, engagement, PR and onsite partners, in addition to business and global stakeholders. About the team This team is fun, driven, and passionate about connecting customers to a world of entertainment through our best‑in‑class devices and services. The Fire TV Brand & Integrated Marketing team operates as a central team and holds a high bar for leading brand strategy, product launches, and creative design. Basic Qualifications 3+ years of marketing experience 3+ years of defining and implementing process improvement initiatives using data and metrics Experience working cross‑functionally with tech and non‑tech teams Preferred Qualifications Experience using integrated campaigns to solve brand/business challenges EEO Statement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Accommodation Statement Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Compensation & Benefits The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at USA, CA, Santa Monica - 120,500.00 - 163,000.00 USD annually USA, WA, Seattle - 120,500.00 - 163,000.00 USD annually #J-18808-Ljbffr