VP, Brand Marketing (Boys)

MGA Entertainment is seeking a visionary and strategic Vice President of Brand Marketing to lead our high-performing Marketing Department. The ideal candidate will drive innovative marketing strategies, enhance brand equity, and contribute significantly to the company’s growth objectives. This senior leadership role requires a proven track record of success in brand marketing, exceptional leadership skills, and the ability to navigate a fast-paced, dynamic environment.

Key Responsibilities:

Strategic Leadership and Vision:

• Develop and execute comprehensive marketing strategic plans in collaboration with the Company Executive Committee.
• Create consumer-targeted marketing strategies for key products within the MGA portfolio, ensuring alignment with overall company strategy, targets, and budget.
• Lead the development and execution of US & Global brand strategies to drive brand equity, growth, profitability, and market share on a global scale.
• Analyze market trends to identify emerging opportunities and build brand equity.
• Contextualize business plans with future entertainment and category trends (e.g., planning marketing around new movie releases).

Integrated Marketing Campaigns:

• Oversee the planning and execution of 360 marketing campaigns to achieve financial goals.
• Ensure consistent brand messaging and positioning across all channels and regions through global marketing campaigns.
• Define, execute, and maintain the brand voice, values, and tone across all touchpoints.
• Drive innovation in marketing strategies and tactics to keep the brand relevant and engaging for consumers.

Licensing and Strategic Partnerships:

• Collaborate with licensing partners to generate consumer demand and revenue.
• Develop and maintain strong relationships with external partners, including licensors, collaborators, content developers, and retailers.
• Manage forecasts and deliver P&L for licensed products.
• Ensure licensed products are well-placed and promoted at retail.
• Represent the brand at industry events, trade shows, and other public forums to enhance brand visibility and reputation.

Market Research and Analysis:

• Direct market research and competitor analysis to inform strategic decisions.
• Establish ongoing product research to stay attuned to changing consumer, marketplace, and retailer needs.
• Evaluate POS data in response to advertising/promotional support in conjunction with the sales force.
• Regularly communicate sales and product research findings to relevant departments.
• Provide creative input and support to the Web Development department.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including product development, sales, digital marketing, and regional marketing teams, to ensure cohesive and integrated brand strategies.
• Monitor market trends, consumer insights, and competitive activity to identify opportunities and threats, and adjust strategies accordingly.

Team Leadership:

• Lead the global brand marketing team, providing strategic direction, mentorship, and support to ensure high performance and professional growth across a passionate team.

Budget Management:

• Manage the global brand marketing budget, ensuring effective allocation of resources and maximizing ROI.

Advertising, PR, Media & Commercials:

• Develop and manage effective advertising and promotion plans and budgets for each brand.
• Work with commercial production teams and external agencies to create target-focused advertising.
• Collaborate with the media buying team to plan and purchase advertising media.
• Ensure all communications and plans align with MGA’s brand image.

Packaging and Product Development:

• Ensure packaging stands out at retail and maintains brand consistency.
• Work with the Product Development department to develop visually impactful materials within brand guidelines.
• Ensure product instructions are concise and user-friendly.

New Product Introduction:

• Lead cross-functional teams to manage the introduction of new products from concept to market launch.
• Develop go-to-market strategies and oversee marketing campaigns for new product introductions.
• Coordinate with Product Development, Sales, and Supply Chain teams for successful product launches.
• Monitor and analyze the performance of new products post-launch and adjust marketing strategies as necessary to ensure continued success.

Trade Shows:

• Manage and execute trade shows effectively within budget constraints.

Position Requirements:

• Minimum bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Minimum twelve years of experience in the consumer product industry, with a strong focus on toys and consumer electronics.
• Proven experience in Research & Product Development (R&D) and successful new product launches.
• Extensive experience in media/commercial advertising and communication.
• Strong leadership and management skills, with a track record of leading high-performing teams.
• Creative and innovative thinker with an entrepreneurial spirit.
• Excellent organizational and project management skills.
• Proficiency in computer applications relevant to marketing and data analysis.
• Extensive P&L management experience.
• Strong public relations skills.
• Ability to analyze and implement effective media plans.

Salary:

$200,000.00 - $250,000.00 /year