Head of Performance Marketing

Head of Performance Marketing

About the Company

Rapidly growing eCommerce gifting company focused on efficient, scalable growth.

Industry
Retail

Type
Privately Held

About the Role

The Company is in search of a Senior Performance Marketing Manager to lead and expand its paid acquisition efforts. The successful candidate will be tasked with owning the paid media strategy and execution, managing a substantial annual advertising budget across various platforms, and driving efficient growth by optimizing key performance metrics. This role demands a professional with a data-driven mindset, capable of developing tailored strategies for each advertising channel, and experienced in creative strategy and development to ensure high-performing ad creatives. The ideal candidate will also be adept at testing and experimentation, particularly in the context of seasonal planning, and will have a strong understanding of subscription economics and LTV optimization. Applicants for this role at The Company should have a minimum of 5 years' experience in performance marketing, preferably within a DTC or eCommerce brand, and a proven track record of managing and scaling multi-million dollar paid media budgets. Deep expertise in platforms such as Meta, Google, and other paid acquisition channels is essential. The role requires a highly collaborative individual with a strong ability to work cross-functionally and a comfort level in fast-paced, high-growth environments. Experience in seasonal businesses and a focus on subscription and LTV optimization are also key qualifications. The Senior Performance Marketing Manager will be expected to lead a team, work closely with in-house and agency partners, and be at the forefront of driving the company's growth through data-driven, strategic decision-making.

Functions

• Marketing