Sr Product Marketing Manager

As a Sr Product Marketing Manager , you will lead product marketing efforts for new product launches within VetLab, driving go‑to‑market strategies, positioning and customer adoption. In this role, you will define compelling messaging, enable sales teams, and champion customer insights to improve product launches and sustained growth. This is an opportunity to influence product strategy and deliver measurable business impact through innovative marketing approaches. The VetLab organization focuses on delivering diagnostic solutions that empower veterinarians with actionable insights. You will work cross‑functionally with Product Management, Sales, Marketing and other teams to bring new products and features to market while aligning global and regional needs. In this role You will design, plan and execute end‑to‑end go‑to‑market strategies for new product features and major releases. You’ll develop clear, compelling messaging and value propositions that differentiate products in the market. You will partner cross‑functionally with Product Management, Marketing, Sales, Finance, Medical and Training teams. You’ll ensure regional considerations are incorporated into launch planning and execution. You will define success metrics, build dashboards and analyse performance to optimise adoption and retention. You’ll engage directly with customers to gather insights and inform product and marketing strategies. You will identify risks and proactively communicate challenges, opportunities and solutions. You’ll mentor and support team members as needed. What you need to succeed Demonstrated expertise in product marketing, including segmentation, targeting and positioning. Strong ability to influence, persuade and build alignment across stakeholders. Experience leading cross‑functional initiatives in a matrix environment. Ability to manage multiple projects and prioritise effectively. Knowledge of healthcare or diagnostic technologies. Strong verbal and written communication skills. Advanced presentation skills with the ability to translate complex information for diverse audiences. Strong proficiency with Microsoft Office tools. Preferred skills Bachelor’s degree in Marketing, Business or related field (or equivalent experience); Master’s preferred. 6+ years of experience in product marketing, product management or strategic marketing. Proven track record of leading cross‑functional initiatives without direct authority. What you can expect from us Salary: $140,000 – $155,000 / year Opportunity for annual cash bonus. Opportunity for annual equity award. Health / Dental / Vision benefits Day‑One. 5% matching 401(k). Additional benefits including financial support, pet insurance, mental health resources, volunteer paid days off, employee stock programme, foundation donation matching and more. Why IDEXX We’re proud that the work we do matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX you will be supported by competitive compensation, incentives and benefits while enjoying purposeful work that drives improvement. If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together. EEO Statement IDEXX values a diverse workforce and workplace and strongly encourages women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, colour, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws. #J-18808-Ljbffr IDEXX Laboratories