Digital Advertising (PPC) Account Manager

About Direct Online Marketing (DOM) Since our foundation in 2006, DOM has helped businesses grow through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach — and we won’t be out-communicated. If you want to experience what it's like to work at a full-service digital marketing agency that does things a little differently than you’ve experienced in the past, we want to meet you! As a Digital Advertising (PPC) Account Manager, you’ll manage and optimize paid media campaigns across search, social, and display platforms. You’ll help clients achieve their most important business goals — from increasing lead volume to driving e-commerce revenue — through strategic campaign planning, execution, and continuous experimentation. You’re excited to refine performance, learn new tools, and identify opportunities that deliver meaningful results. What You’ll Do Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales. You will be responsible for developing, executing, and optimizing paid media strategies tailored to each client’s objectives. Day-to-day work includes: Performing daily account management of paid search, display, and/or social advertising campaigns for B2B and eCommerce clients. Developing and executing well-structured campaign builds based on strategic briefs and client goals. Researching keywords, audiences, competitive data, and trends to guide campaign strategy and identify optimization opportunities. Writing and refining ad copy to improve relevance, engagement, and conversions. Monitoring performance KPIs and proactively adjusting bids, budgets, targeting, and creative to improve results. Generating weekly and monthly reporting notes with clear insights and narratives that highlight trends, challenges, and opportunities. Conducting analysis to understand why performance shifted and what actions can drive improvement. Collaborating professionally with clients and internal teams throughout campaigns to align on goals, strategy, and outcomes. Completing quality assurance (QA) checks on your work and the work of others to maintain high standards. Following internal procedures to ensure accuracy, consistency, and accountability in campaign execution. Self-managing tasks, deadlines, and competing priorities while consistently meeting quality expectations. Staying current with PPC best practices, emerging tools, platform updates, and industry trends to improve campaign performance continuously. Who You Are You bring a strong background in digital advertising with hands-on experience managing campaigns, solving problems creatively, and communicating effectively with clients and internal teams. Here’s what we’re looking for: 3+ years of experience managing paid search, display, and social campaigns. Ideally, within an agency or larger marketing team. Proven experience executing and optimizing campaigns for lead generation or eCommerce clients. Strong ability to analyze performance data, identify trends, and forecast outcomes. Experience writing ad copy and supporting landing page optimization. Ability to build complete campaigns based on strategic briefs. Experience producing insights that highlight trends, challenges, and opportunities. Excellent communication skills for client collaboration and reporting. Strong accountability in managing tasks, deadlines, and quality standards. Additionally, you will have: A Bachelor’s degree or equivalent work experience in marketing. General marketing knowledge and strong analytical thinking. Creative problem-solving abilities. Outstanding computer and organizational skills. Excellent written and verbal communication. The following experiences are a plus: Agency experience. Experience executing foreign or multilingual campaigns. Familiarity with additional paid platforms, automation tools, or reporting systems. Why Work With Us? At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our ‘No Jerks’ policy seriously here. We’re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It’s the best of both worlds—work from home while enjoying the connection and creativity that come with in-person teamwork. DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google. We’re a stable and growing leader delivering excellent results to our clients who say things like: “DOM constantly pushes the envelope. They’re great communicators and are fun to work with, too.” “Working with DOM is like working with colleagues who have our company’s best interest at heart.” “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.” We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like: “The people are what makes this company great.” “You will be appreciated, challenged, and rewarded.” “An agency where you can grow with confidence.” Perks & Benefits We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) with company match; and annual profit sharing. Ready to Make an Impact? If you’re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we’d love to hear from you. Direct Online Marketing is an Equal Opportunity Employer (EOE).