Senior Manager Demand Creation

About this opportunity Ericsson Inc. does not sponsor U.S. work authorizations for this job position including U.S. immigration filings for initial and/or change of employer paperwork for H‑1s, H‑1B1s, E‑3s, O‑1s, and TNs. Ericsson also does not hire F‑1s working on CPT or EAD for this position. We are looking for a Senior Manager, Demand Creation to join our Growth Marketing team in a hybrid capacity across Boise, Plano, or Santa Clara. In this full‑time, global‑scope role, you will lead a team of 3–4 direct reports responsible for building awareness and driving early‑funnel engagement that supports downstream pipeline conversion. You will connect strategy across channels, ensure alignment with go‑to‑market priorities, and demonstrate how early account engagement supports conversion paths for Account‑Based Marketing (ABM) and acquisition programs. What you will do Lead a team executing demand creation programs across paid channels, content, and narrative development. Orchestrate thought leadership programs across paid search, paid social, programmatic, and Demandbase—guiding strategy and performance without requiring day‑to‑day platform operation. Set audience targeting strategy leveraging Ideal Customer Profiles (ICPs), intent data, engagement signals, and go‑to‑market priorities. Develop campaign messaging and buyer narratives that connect thought leadership, audience needs, funnel stage, and solution positioning. Execute horizontal channel tactics across paid, owned, and earned channels to create early account engagement feeding into mid‑ and bottom‑of‑funnel (MOF/BOF) motions. Own portfolio‑level email narrative and experience strategy, partnering with Marketing Operations to translate requirements into Marketo programs. Build testing and optimization frameworks for messaging, creative, targeting, and channel performance. Manage budget and media investment strategy with a focus on performance and efficiency. Deliver performance reporting that translates top‑of‑funnel (TOF) activity into a clear story connecting early‑funnel programs to MOF/BOF conversion. Partner cross‑functionally with Marketing Strategy and Operations, ABM & Acquisition, Product Marketing, Field, and Brand teams. The skills you bring 6–9 years of B2B marketing experience, with 2–3 years managing a team or leading cross‑functional programs. Ability to interpret campaign and channel performance and clearly connect early‑funnel signals to downstream business outcomes. Experience shaping email journeys, nurture logic, or cross‑channel audience experiences, with Marketo fluency. Strong understanding of content strategy and thought leadership to guide narrative direction and move buyers from early intent to active engagement. Familiarity with ABM programs and how demand creation feeds account‑level plays. Program‑level understanding of paid media, content syndication, and digital channel execution. Working familiarity with platforms such as Marketo, Salesforce, Demandbase, LinkedIn Campaign Manager, and Google Ads. Exceptional communication and cross‑functional influence skills. Strong accountability for team outcomes, including pipeline influence and downstream conversion support. Benefits & Compensation Compensation and benefits details include a competitive base salary, annual bonus potential based on performance, and a comprehensive benefits package. The package offers: Health benefits including subsidized PPO, HDHP with HSA contribution, and in California a subsidized HMO. Dental and vision coverage. 401(k) with a 4% company match and immediate vesting. Life, disability, and AD&D insurance. Paid time off: 15 days of accrued vacation (minimum), up to 3 personal days per year, 11 annual holidays, 8 hours of volunteer time, and 80 hours of sick time annually; paid maternity leave up to 16 weeks and 6 weeks of parental/adoption leave at 100% pay. Employee Assistance Program, mobile therapy, and volunteer paid time off. Equal Opportunity Employer Ericsson is proud to be an Equal Opportunity Employer. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Accommodation Request If you need assistance or to request an accommodation due to a disability, please contact Ericsson at View email address on click.appcast.io. Disclaimer The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned. #J-18808-Ljbffr Ericsson GmbH