Sr. Manager, Digital Media

Job Title: Sr. Manager, Digital Media (Strategic Projects)
Location-Type: Hybrid, 3 days onsite - New York City
Start Date: ASAP
Duration: 6 Month Contract 
Compensation Range: $60-64/hr W2 
Benefits: Eligible for Health, Dental, Vision, 401K 
Must be authorized to work in the U.S. This position is not eligible for sponsorship .

The Sr. Manager, Digital Media (Strategic Projects) is a strategic member of the Digital Media team responsible for leading performance marketing initiatives across Paid Search (including Performance Max, Demand Gen, Apple Search Ads), YouTube, and Paid Social (Meta, TikTok, Pinterest, Reddit, and LinkedIn) for high-priority business initiatives.

This role combines hands-on media expertise with strategic leadership, partnering across multiple business units to develop full-funnel acquisition strategies that drive customer growth, subscription acquisition, and ecommerce revenue. Success in this role requires someone who thrives in ambiguity, can build processes from the ground up, and excels at translating business objectives into scalable media strategies.

Key Responsibilities
Strategic Project Leadership

• Lead media strategy and execution for cross-functional and high-priority business initiatives.
• Partner with internal stakeholders to understand business goals and develop integrated media plans.
• Navigate ambiguous projects and establish scalable processes where none currently exist.
• Cross-Channel Media Strategy
• Develop and execute media strategies across Paid Search (text, shopping, Performance Max, Demand Gen, Apple Search Ads), YouTube, and Paid Social (Meta, TikTok, Pinterest, Reddit, LinkedIn).
• Build full-funnel acquisition strategies that support both digital subscription growth and ecommerce objectives.
• Translate business priorities into actionable media recommendations and investment plans.

Campaign Management

• Own media planning, forecasting, budget allocation, pacing, and optimization.
• Partner with external agencies and internal channel specialists to execute campaigns.
• Monitor campaign performance and maintain reporting dashboards to communicate business impact.
• Testing & Measurement
• Develop testing roadmaps and learning agendas.
• Lead A/B testing, multivariate testing, incrementality studies, and conversion lift initiatives.
• Continuously optimize campaigns and customer acquisition funnels using performance insights.

Creative & Cross-Functional Collaboration

• Partner with creative teams to align messaging, creative assets, and media strategy.
• Collaborate with product, analytics, ecommerce, and business stakeholders to ensure campaign success.
• Serve as the strategic media expert across multiple departments.

Ad Technology & Tracking

• Oversee media tagging, event tracking, and campaign measurement.
• Manage both web and mobile app acquisition campaigns, including app installs and post-install conversion optimization.
• Support implementation and optimization of attribution and measurement solutions.

Partner Management

• Build and maintain strong relationships with agency partners, publishers, and platform representatives.
• Evaluate new media opportunities, audience strategies, and emerging technologies to improve performance.

Qualifications

• 7 years of experience leading digital media strategy and execution across Paid Search, Paid Social, and YouTube.
• Deep experience managing campaigns across Google Ads, Meta, TikTok, Apple Search Ads, with exposure to platforms such as Pinterest, Reddit, and Search Ads 360.
• Proven success optimizing campaigns toward revenue-focused KPIs including CPA, ROAS, customer acquisition, and subscription growth.
• Experience managing app acquisition campaigns, including install and post-install optimization.
• Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer is preferred.
• Strong understanding of the digital advertising ecosystem, including tag management, audience platforms, attribution, and measurement.
• Advanced analytical and problem-solving skills with the ability to translate data into strategic recommendations.
• Advanced Excel or Google Sheets skills, including pivot tables, lookups, and large dataset analysis.
• Demonstrated ability to manage multiple strategic initiatives while collaborating across cross-functional teams.
• Experience within acquisition marketing, ecommerce, retail, direct-to-consumer, subscription, or app-based businesses is highly preferred.