Content Marketing Manager

Role Overview

As a Content Marketing Manager, you will own Adit's content strategy across multiple channels, with a strong focus on B2B SaaS, Healthcare Technology, Dental, and Practice Management.

You will work closely with the CMO, Product Marketing, Sales, SEO, Design, and Product teams to translate complex SaaS and healthcare concepts into compelling, useful, and conversion-focused content.

JOB REQUIREMENT

5-7 years in content marketing or copywriting

Strong writing portfolio across blog, email, social, and web

Comfortable working from SEO briefs and content calendars

Experience with a CMS (WordPress, Webflow, or similar)

EXPECTATIONS

Own the content calendar and publishing cadence for assigned channels to keep output consistent and on schedule

Write and edit high-quality copy aligned to brand voice, spanning emails, blogs, thought leadership, articles, testimonials, and more

Collaborate with the design team to maximize content performance through strong visual-copy pairing

Repurpose long-form content into multiple formats across channels to extend reach and value

Track content performance and iterate based on engagement data to continuously improve results

Manage freelance writers or contributors where needed to scale content output

Ensure all published content meets brand and editorial standards before it goes live

Partner with the Organic Marketing and paid marketing teams on keyword-driven briefs to align messaging

Support campaign launches with timely content deliverables to keep launches on track

Maintain an organized content archive and style guide for consistency across the team

Understand the basics of campaign analytics to inform smarter content decisions

Required Skills


Copywriting Content Strategy Email Marketing Marketing Analytics Project Management Social Media Marketing SEO Optimization Data Analysis Team Collaboration Content Creation