Content Activation Lead

About Stripe – Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, giving everyone the opportunity to participate in the global economy. What you’ll do We’re looking for a Content Activation Lead to help get Stripe’s best stories in front of the right audiences—and make every flagship asset work harder. This role sits at the intersection of editorial, campaigns, demand generation, ops, and analytics. You’ll own distribution strategy, content merchandising, derivative content creation, experimentation, and measurement. Responsibilities Content strategy: Partner with global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel‑appropriate distribution plans for each piece; stay abreast of modern storytelling techniques and propose new and compelling ways to take messages to market. Operations: Work with the Campaigns team to orchestrate content distribution across owned/earned/paid channels—including email, web, in‑product, social (LinkedIn, X, YouTube), and beyond; own content merchandising by atomizing long‑form and data‑driven pieces into derivatives (email, social, short video, infographics); run A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience; establish activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross‑functional partner teams to use them; leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA while maintaining human editorial standards. Experimentation and reporting: Partner with Marketing Ops, Marketing Analytics, and Data Science to shape, refine, and extend our measurement of content performance, build dashboards, run lift/incrementality analyses, and codify repeatable playbooks from wins; report performance and insights via monthly/quarterly readouts and drive continuous feedback loops with Campaigns, PMM, and regional teams. Minimum Requirements Impact‑oriented marketer—audience‑ and channel‑first, able to translate long‑form written pieces into high‑performing, channel‑native content with strong editing and creative briefing skills. Demand‑oriented—deeply understand the machine of generating demand across teams, tactics, and geographies, and have a perspective on how content should drive outcomes. Structured and strategic—build clear frameworks, playbooks, and calendars that scale across regions, segments, and channels. Data fluent—design experiments, interpret results (funnel metrics, cohort and content performance), and be comfortable with GA4/Looker/Amplitude, marketing automation (e.g., Marketo/Braze), and A/B tools; basic SQL a plus. Organized—run an editorial calendar, manage cross‑functional reviews, ship on time, and be proficient with project tools (Asana/Airtable) and CMS workflows; solid vendor management. Strong editor and writer—move fluidly from strategy to hands‑on execution—briefing, writing, editing, storyboarding, and shipping derivatives with a high‑quality bar. A team player—partner deeply with Editorial, Campaigns, PMM, Design, Marketing Ops, Analytics/DS, PR/Comms, Regional Marketing, and Sales; strong stakeholder management and communication. Experience—10+ years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO, social, email, paid amplification, localization, and accessibility best practices. Global experience is a plus. In‑office expectations Office‑assigned individuals in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location—for example, in Bucharest, Romania it is 80% in‑office, and in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India it is 100% from the office. The hiring manager will discuss any additional in‑office attendance requirements. This approach balances in‑person collaboration with flexibility. Pay and benefits The annual US base salary range for this role is $157,800–$236,800. For sales roles, the range provided includes on‑target earnings (OTE) and reflects both commissions/bonuses and base salary. The range may be narrowed during the interview process based on experience, qualifications, and location. Non‑US applicants may request the salary range for their location during the interview process. Additional benefits may include equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends. About the company Stripe. #J-18808-Ljbffr SupportFinity™