Sr. Manager, Cross Brand Omnichannel Orchestration and Enablement

Location: Philadelphia, PA (2-3 days/week on-site expectation)

The US GSK oncology business is growing across 4 brands to 6 in both solid and hematology markets and the team is looking for a Sr. Manager, Omnichannel Orchestration and Enablement to join the team. This individual will be responsible for the day-to-day operations of Oncology Business Unit’s Omnichannel Engine, an AI dynamic targeting tool in Veeva called Opportunity Engine. This person will work closely with the Non-personal and Personal promotion marketers as well as Sales Operations and Data Management to orchestrate the omnichannel campaigns to achieve the brand strategies. The role will reside in the Marketing organization and report to the Director of Marketing, Omnichannel Orchestration and Enablement and work with a broad marketing and technology matrix team.

Key Responsibilities:

• Digitally Enable Rep Program Lead Ownership of deployment of Veeva Opportunity Engine initiative with oversight on the next phase of deployment in partnership with brand marketing and sales operations

• OE model refinements and deployment logic updates customized to meet brand strategy
• Veeva Insight Card refinements
• NBA (Next Best Action) Vault Suggestions and field pull through
• Embedding uptake and usage in the field and monitoring KPIs and impact analyses

• Omnichannel Delivery Enhancements Build and monitor continual improvement of E2E delivery model across omnichannel campaigns for 4 brands to meet brand strategy, maintenance of Omnichannel campaigns as related to CRM inputs and field orchestration, Next Best Experience, exploring KPIs around timelines, managing day-to-day relationship with deployment vendor, and cross brand management of backlog of future and live campaigns.
  • Will work with NPP marketing leads, agencies (as needed), data partners and any other groups involved in deployment of campaigns.
  • Scope of tactics: Data driven triggered campaigns (DDCX data driven customer experience), CRM and marketing Automation, Business Rules for field prioritization
• Best practices and Enhanced integration Inspire and lead innovation to achieve Oncology BU improvement in performance of Omnichannel campaigns to meet brand sales goals by identifying opportunities and influencing across a matrix
  • ID new cross brand opportunities by gaining insights derived from analytic reports and exploring audience segments
  • Partner with DD&T to gain data governance and AI council and manage approvals with brand legal for new use cases
  • Deepen coordination with marketing initiatives such as pre/post call campaigns, Veeva Survey for feedback mechanism on non-personal marketing opportunities, etc.
  • Lead development and ADR approval process of all training materials for field embedment
• Lead DER for National Meeting, Fast Start and Strong Finish
  • Work closely with Sales Ops and marketing to ensure pull through of DER enhancements and strategy for in person meetings with the field
  • Lead development and ADR approval process for all DER training and presentation materials
  • New Hire Training
• Partner with Omnichannel Analytics Director and Digital Data & Tech partner on the Maintenance and usage of self-serve dashboards on campaigns across 4 brands such as:
  • Opportunity Engine dashboard
  • RSD OE Utilization Reporting
  • NBA Performance Reporting
  • Yearly script lift analysis
  • Omnichannel Health check dashboard build
• Support running Omni Core Team meetings with attendance across 4 brands and key matrix partners
• Support communication to marketing teams, skill building workshops aligned with GSK’s Omnichannel 5 Steps process and Marketing Competencies, and other key elements of the OBU omnichannel journey

Why You?

Basic Qualifications:

• Bachelor’s degree
• 5+ years marketing experience in the pharmaceutical/biotech industry, Oncology a plus
• 1+ years’ experience building/working with KPI dashboards/performance reports

• 1+ years utilizing marketing tools and techniques such as digital marketing platforms, decisioning engines, analytics tools, CRM systems, and content management systems

• Experience in the omnichannel landscape and experience with vendor management in this space (ex: Service providers, AI, Machine learning, measurement)
• Experience translating business requirements into digital solutions

Preferred Qualifications:

• Advanced degree or MBA in marketing, business, or related field.
• Proven learning agility in roles of white space and significant change management including navigation of complex matrix organizations at all levels of a matrix organization
• Ability to oversee platform releases, governance processes, and capability adoption
• Self-starter with proven problem solving, oral/written communication skills and large-scale project management
• Marketing experience that demonstrates firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management
• Proven ability to lead across matrix organizations without direct authority
• Experience contributing to HCP brand plans / operations plans
• Experience in or deep understanding of field sales and sales training
• Experience with promotional copy review, data governance, legal review
• Change Management:
  • Ability to influence others without direct authority and move toward a common vision or goal
  • Able to work effectively at all levels of an organization
  • Experience with and knowledge of change management principles, methodologies, and tools
  • Experience with large-scale organizational change efforts
• Project Management:
  • Organized with a natural inclination for planning strategy and tactics
  • Familiarity with project management approaches, tools, and phases of the project lifecycle.
• Learning Agility
  • Able to work in ambiguous situations and help define parameters for success
  • Problem solving and root-cause identification skills
  • Ability to manage multiple projects across brands

Work Arrangement: Open to work in a hybrid role with regular travel; on-site presence is expected 2–3 days per week along with travel to field locations and events as required

#LI-GSK

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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