Field Marketing Manager

Growth Marketing Manager

This role is responsible for owning the full event lifecycle across a high-volume portfolio of trade shows and field marketing programs, driving lead generation and pipeline growth by coordinating execution, vendor relationships, and cross-functional alignment with sales.

Manage end-to-end execution of approximately 150 trade shows and third-party field events annually, including venue research, registration setup, and on-site logistics

Collaborate with sales leadership to identify, prioritize, and confirm the right events and campaigns to attend or execute

Build and manage event landing pages, registration flows, event briefs, and field guides for each program

Process purchase orders, contracts, and invoices through procurement systems to keep events within budget

Create and manage Salesforce campaigns, list uploads, and target account development to support lead generation and pipeline acceleration

Coordinate with external vendors and event hosts to ensure logo placements, registrations, and deliverables are completed on time

Track and report on post-event performance metrics including account engagement, conversion rates, and ROI, and distribute follow-up email templates and newsletter updates to sales and BDR teams

5-7 years of experience in event management or field marketing, with a heavy emphasis on trade show execution

Demonstrated experience managing a high volume of simultaneous events and juggling multiple workstreams

Proficiency with Salesforce and Tableau for campaign management and performance reporting

Experience using procurement systems for purchase orders, contracts, and invoice processing

Background in a technology company (examples include enterprise software, cybersecurity, endpoint technology, or similar tech sectors)