Executive Director, Payer Strategy & Marketing - Hampton, NJ

Overview

Celldex is pioneering new horizons in immunology to deliver life-changing therapies. We are relentless in our pursuit of novel antibody-based treatments that engage the human immune system and directly affect critical pathways to improve the lives of patients with allergic, inflammatory and autoimmune disorders. We have built a culture where innovative and talented people thrive-focusing a significant effort on attracting and retaining passionate and motivated employees who want to play a role in helping people with serious health conditions and who see this effort as personally rewarding. In our highly entrepreneurial environment, employees are empowered and the opportunity for professional development occurs every day.

Celldex is now entering an exciting new chapter - building a commercial team to launch barzolvolimab - the most advanced anti-KIT therapy in pivotal development that has the potential to redefine treatment for multiple allergy and dermatological diseases with Phase 3 studies in CSU, ColdU, SD and phase 2 studies in AD and PN. We're looking for curious, driven builders who can connect their day-to-day work to enterprise-level impact, endlessly prioritize what matters most, and deliver on their commitments with urgency and ownership. If you're energized by building something meaningful, excited to grow personally and professionally, and motivated to create lasting impact in a fast-moving, entrepreneurial environment, we'd love to meet you.

Ready to make an impact? Learn more about joining the Celldex Team today!

The Senior Director, Payer Strategy & Marketing leader will report directly to the VP of Access, Pricing and Advocacy and serve as the lead for market access strategy for a single, high-priority launch asset.

The role will be responsible for developing and executing strategies and tactics to optimize access, reimbursement, and coverage across key payer channels. This will also include the definition of value message to payers (delivered through NAMs/KAMs) and the communication of payer coverage to field teams.

This leader will also support HCP / patients marketing efforts and collaborate closely with cross-functional partners, including NAMs/KAMs, Trade, Patient Support Services and Medical Affairs.

Responsibilities

• Market access strategies: Developing comprehensive plans to secure and maintain favorable formulary positioning and reimbursement for products across various payer and distribution channels.
• Payer value propositions: Creating clear and compelling messages that highlight the clinical and economic value of products from a payer's perspective.
• Payer marketing materials: Developing and adapting a range of communication tools, such as product value decks, disease state materials, budget impact models, and digital engagement assets, for payer audiences.
• Market research and analytics: Utilizing data and insights to understand payer needs, assess market trends, and inform strategic decision-making.
• Product launch and lifecycle management: Contributing to the overall launch strategy and managing market access aspects throughout the product's lifecycle.
• Training and enablement: Equipping account teams with the knowledge and resources to effectively engage with payers and communicate value messages.

Qualifications

• Bachelor's degree in marketing, business, or a related field is required. Master's degree, MBA, or other advanced degree is preferred.
• A minimum 7 years of experience in pharmaceutical marketing, with a focus on payer marketing, market access, or account management is required.
• Travel required up to 10%

Skills:

1. Deep Understanding of the US Healthcare System:

• Payer Landscape: thorough grasp of different payer types (commercial, Medicare, Medicaid, etc.), their decision-making processes, and how they evaluate pharmaceutical products.
• Reimbursement Models: Familiarity with various reimbursement pathways (buy and bill, specialty pharmacy, etc.) and the intricacies of drug pricing and contracting.
• Health Economics and Outcomes Research (HEOR): Understanding how to leverage HEOR data to demonstrate a drug's value to payers and inform strategic decisions.

1. Marketing and Strategic Acumen:

• Strategic Planning : Developing and executing comprehensive payer marketing strategies aligned with overall brand objectives.
• Brand Positioning: Effectively communicating the value proposition of a pharmaceutical product to payers.
• Market Research: Conducting and interpreting market research to understand payer needs and preferences.
• Channel Management: Experience in various marketing channels (digital, traditional, etc.) and their application to payer audiences.

1. Leadership and Interpersonal Skills:

• Communication: Strong written and verbal communication skills to effectively convey complex information to both internal and external stakeholders.
• Collaboration: Building strong relationships with cross-functional teams (sales, market access, medical affairs, etc.) and external partners (payers, providers).
• Influence and Persuasion: Ability to influence decision-making processes and secure favorable formulary placements.
• Leadership: Leading and motivating teams to achieve strategic goals.
• Problem-Solving: Identifying and addressing challenges related to payer access and reimbursement.

1. Analytical Skills:

• Data Analysis: Analyzing market data, payer claims data, and other relevant information to inform strategic decisions.

• Budget Management: Managing marketing budgets and resources effectively.
• Financial Acumen: Understanding the financial implications of payer decisions and strategies.

1. Regulatory and Compliance Knowledge:

• Pharmaceutical Regulations: Adhering to relevant pharmaceutical regulations and guidelines in payer marketing activities.
• Compliance: Ensuring all payer marketing activities are compliant with ethical and legal standards.

Compensation

The expected base salary range for this position is $233,631 to $303,417.

We are committed to compensating employees equitably based on several factors including experience, education, licensure/certifications, skill level, location of the position, and availability of similar talent in a competitive market.

Compensation for this role includes base salary, annual discretionary bonus, long term incentive, 401(K) plan with employer contribution, health care and other insurance benefits (for employee and family), paid holidays, vacation, and sick days. A summary of our benefits can be found on our careers page.

Celldex is proud to be an equal opportunity employer that strives to foster a culture of diversity, equity, and inclusion. We are committed to promoting a diverse environment through development, recruiting and community outreach