Grassroots Growth Specialist

Grassroots Growth Specialist

Minnesota Frost - Entry Level Minneapolis/St. Paul · MN Community Relations

$58,000 to $68,000 per year

1 hour ago

The Professional Women's Hockey League (PWHL) is the premier professional women's hockey league in the world. The Minnesota Frost is one of the founding members of the League and competes as part of a single-entity structure in which all players are league employees. The PWHL is committed to growing the game, elevating women's sports, and creating an exceptional experience for players, fans, and employees alike.

Position Summary

The Grassroots Growth Specialist is a community-first role responsible for growing participation in and passion for women's hockey across the Minnesota Frost market. Reporting to the Vice President, Team Operations and Grassroots Initiatives, this person will build and execute programs that connect the Minnesota Frost to fans, youth players, schools, and community organizations. This is an on-the-ground role that requires a highly organized, energetic professional who thrives in fast-moving environments and is deeply committed to the growth of women's sports. The salary range for this position is $58,000 to $68,000 USD annually.

Key Responsibilities

Community Outreach and Engagement

• Develop and maintain relationships with local youth hockey associations, schools, community centers, and civic organizations
• Represent the Minnesota Frost at rinks, community events, schools, and public activations
• Serve as a visible and accessible ambassador for the team and the PWHL in the local market

Programming and Events

• Plan, coordinate, and execute grassroots events including youth clinics, learn-to-skate programs, school visits, and fan engagement activities
• Partner with the team's marketing and game operations staff to support in-game community programming
• Identify and pursue new opportunities to grow the game at the youth and recreational level

Reporting and Administration

• Track program participation, partnership activity, and community engagement metrics
• Maintain accurate records and provide regular updates to the VP, Team Operations and Grassroots Initiatives
• Manage event logistics, scheduling, and vendor or partner coordination as needed

Required Qualifications

• 2+ years of experience in community relations, sports programming, youth development, or a related field
• Strong interpersonal and public-facing communication skills
• Demonstrated ability to build relationships across diverse community stakeholders
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• Comfort working evenings, weekends, and irregular hours in alignment with the game and event schedule
• Valid driver's license and reliable transportation
• Must be authorized to work in the United States

Preferred Qualifications

• Background in hockey, skating, or other ice sports
• Experience working in or with professional or collegiate sports organizations
• Familiarity with the Twin Cities community and existing relationships in the local hockey ecosystem
• Bilingual or multilingual skills

Skills and Competencies

The PWHL is committed to building a League and workplace grounded in our core principles: Respect, Integrity, Collaboration, Excellence, and Inclusion. We seek candidates who bring these values to life in their day-to-day work. For this role, we are specifically looking for:

• Community relationship building
• Event planning and execution
• Proactive problem-solving
• Adaptability and resilience in a fast-paced environment
• Passion for women's sports and the growth of the game

The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class. A background check will be conducted once a successful candidate is identified.

Job Questions:

1. Are you fully aligned with the published compensation range and understand that it is non-negotiable?
2. This role requires frequent evening and weekend availability to support games and community events. Can you confirm you are able to meet this requirement consistently?
3. Describe a specific community program or outreach initiative you have led or contributed to. What was your role, and what impact did it have?
4. What draws you to grassroots and community-based work in women's hockey or women's sports more broadly?
5. Do you have existing relationships or community connections in the Twin Cities hockey or youth sports ecosystem? If so, please describe.