Audience Engagement Manager

About the Role This is a hybrid role based in New York City or Washington, DC. Team members are expected to work in their local office three days per week. LexisNexis’ Legal News division (Law360/Law360 Pulse/MLex) is looking for a dedicated audience engagement manager who can help deepen and grow subscriber engagement with our journalism. The person will be part of a new audience team, working with Law360, Law360 Pulse and MLex media brands. You will be a key partner for editorial teams and work closely with marketing and product teams. This is a newly created position with the opportunity to make a significant impact as we build this team from the ground up. Responsibilities Analyze article and newsletter performance across platforms to understand what resonates with readers. Translate complex data into concise insights that support editorial decision‑making. Help shape editorial strategies to maximize audience impact. Track audience behavior by product, region, channel, and topic to uncover growth opportunities. Identify high‑performing formats, topics, and tones, and share insights. Write clear, jargon‑free performance reports that explain why certain content succeeds. Design, run, and interpret A/B headline tests. Collaborate with product, marketing, and editorial teams on content promotion strategies. Help build trust and understanding of engagement metrics across the newsroom. Requirements Be a curious, analytical person who thrives in a fast‑paced environment. Experience in audience development, digital marketing, or content analytics. Experience in a newsroom, media, or editorial analytics environment highly preferred. Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat. Ability to identify patterns in data and communicate insights in plain, accessible language. Experience with A/B testing and interpreting results preferred. Awareness of legal‑industry audience preferences and sensitivities. Exceptional analytical skills and excellent written communication. Solid collaboration skills. Location & Compensation Primary Location: New York, NY. Base Pay Range: $114,300 - $190,500. U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply. Benefits We promote a healthy work/life balance with wellbeing initiatives, shared parental leave, study assistance and sabbaticals. Equal Opportunity Employer We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights. Accommodations If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact View phone number on click.appcast.io. #J-18808-Ljbffr