Paid Media Strategist

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 200+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission We Exist to Grow Your Business...PERIOD. Our Values We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth. OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position As a Paid Media Strategist, you will strategize, implement, and optimize multi-channel paid media campaigns across a variety of ad platforms to exceed client goals and expectations. You will monitor budgets and performance, analyze campaign data, and proactively develop solutions to improve lead quality, conversions, and return on ad spend. The ideal team member is detail-oriented, data-driven, and passionate about turning insights into actionable strategies that drive measurable results. You will also collaborate with internal teams, manage multiple client accounts, and communicate performance insights and recommendations clearly to internal and external stakeholders. Position Responsibilities Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly performance goals Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality, conversion rates, return on ad spend (ROAS), and overall account performance Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations to drive continuous improvement Conduct competitive and market research to identify opportunities, emerging trends, and strategic advantages for clients Manage a portfolio of multiple client accounts, ensuring consistent performance, timely execution, and a high level of service Communicate campaign results, strategic recommendations, and performance insights clearly to clients and internal teams Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and client objectives Mentor and support junior team members through training, guidance, and knowledge sharing Stay current on industry trends, platform updates, and paid media best practices Additional duties and special projects as assigned by management 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, LSA, display, OTT, etc.) Deep understanding of lead generation funnels and conversion optimization Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.) Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats Strong analytical skills with the ability to interpret data and derive actionable insights Excellent written and verbal communication skills Detail-oriented with strong organizational abilities Ability to multitask and manage multiple projects simultaneously Team player with a positive attitude and willingness to learn and grow The total compensation for this salaried nonexempt opportunity includes a base salary of $60,000 to $70,000, the potential for quarterly bonuses, plus benefits. This target compensation range is subject to multiple factors including role, level, experience, and location. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range. We’ve got you covered! RYNO is proud to offer a variety of benefits to support employees and their families, including: Remote-first culture with flexible work options Performance based bonuses to reward excellence Medical, Dental, Vision, and Life Insurance 401(k) matching to help you plan for your future 6 weeks of paid parental leave for new parents $2,000 annual tuition reimbursement for continued education Wellness stipend to support your health and fitness Monthly data stipend to support your remote work environment Paid vacation and sick time off for work-life balance 11 paid holidays to enjoy throughout the year Paid days for a Cause to give back to your community Paid birthday holiday to celebrate your special day Comprehensive Employee Assistance Program for personal support Leadership and career advancement opportunities Anniversary rewards to celebrate milestones Inclusion, Diversity, Equity & Access (IDEA) Committee Awesome team merch! About RYNO Strategic Solutions RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments. This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.