Insights and Measurement Lead, Global Agencies and Advertisers, Amazon Advertising at Amazon Ad[...]
Itlearn360
Insights and Measurement Lead, Global Agencies and Advertisers, Amazon Advertising job at Amazon Advertising LLC. New York, NY.
DESCRIPTION
Amazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.com, across other owned and operated sites like Prime Video and IMDb, on other high-quality sites across the web, and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazon's unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, and play a critical role in arming our global agency customers with the tools to develop and sell Amazon-focused ideas to their clients. We’re seeking an Insights and Measurement Lead to join our Global Customer Measurement & Insights team. Key job responsibilities Analyze advertising effectiveness using Amazon's data infrastructure and third-party research tools Develop data-driven narratives and insights using descriptive/predictive analytics Conduct advanced data analysis using SQL/Python Lead agency education initiatives and produce thought leadership content Manage senior-level client relationships and drive strategic learning objectives Transform complex data analysis into actionable business recommendations Build expertise in Amazon's measurement frameworks Collaborate with global sales teams to enhance customer success Create technical documentation and business reviewsBASIC QUALIFICATIONS
Bachelor's degree in an analytical field such as Marketing, Advertising, Business, Commerce, Economics, Finance, Mathematics, or Statistics 10+ years of data analysis and storytelling experience 10+ years of relevant data analysis and storytelling experience at an advertiser, advertising agency, research provider or media publisher 5+ years of experience in a customer-facing consulting role in the digital media/AdTech space Expertise in digital advertising measurement methodologies, experimentation, marketing mix modeling (MMM), consumer insights research, and audience strategies Ability to leverage SQL/Python to effectively query and analyze data Ability to present insights and advocate for Amazon Ads with both technical and non-technical customers and stakeholders #J-18808-Ljbffr Itlearn360Vacancy posted 4 days ago
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